CommercialsPop PromosShort Films    UKInternational
Mike's Hard Lemonade
'Mascot'
10 May 2024 30s
Touchdown
by Andrew MacGregor

One of three Mike's Hard Lemonade commercials directed by the Perlorian Brothers, this instalment centres on an American football mascot. Does a tackle that snaps him in half earn a six-pack of alcoholic lemonade from Hank and Joel? You bet your sweet sour ass it does. We love the unnatural position he ends up in on the touchline.

We also love the offbeat comic performances coaxed by directors the Pelorian Brothers as the two leads question the visitors to their shop. Creatives Chris Hodgkiss and Pip Bishop have been associated with so many great campaigns that they are harbingers of top quality, and their ability to deliver work which heads straight to the advertising lexicon is something to truly admire.

This instantly feels like an established campaign, and that takes some doing.

Product Category: Alcopops

Territory: USA



production
MJZ
Director: The Perlorian Brothers
Producer: Ed Callaghan
EP: David Zander / Eriks Krumins
DOP: Trent Opaloch
Prod Design: Caitlin Byrnes
color
Company3
Colourist: Sofie Borup

  Mike's Hard Lemonade - 'Mascot'


Mike's Hard Lemonade
'Mascot'
10 May 2024 30s

Touchdown

One of three Mike's Hard Lemonade commercials directed by the Perlorian Brothers, this instalment centres on an American football mascot. Does a tackle that snaps him in half earn a six-pack of alcoholic lemonade from Hank and Joel? You bet your sweet sour ass it does. We love the unnatural position he ends up in on the touchline.

We also love the offbeat comic performances coaxed by directors the Pelorian Brothers as the two leads question the visitors to their shop. Creatives Chris Hodgkiss and Pip Bishop have been associated with so many great campaigns that they are harbingers of top quality, and their ability to deliver work which heads straight to the advertising lexicon is something to truly admire.

This instantly feels like an established campaign, and that takes some doing.

Product Category: Alcopops

Territory: USA



production
MJZ
Director: The Perlorian Brothers
Producer: Ed Callaghan
EP: David Zander / Eriks Krumins
DOP: Trent Opaloch
Prod Design: Caitlin Byrnes
color
Company3
Colourist: Sofie Borup

Mike's Hard Lemonade 10 May 2024
'Mascot' 30s

Touchdown

by Andrew MacGregor

One of three Mike's Hard Lemonade commercials directed by the Perlorian Brothers, this instalment centres on an American football mascot. Does a tackle that snaps him in half earn a six-pack of alcoholic lemonade from Hank and Joel? You bet your sweet sour ass it does. We love the unnatural position he ends up in on the touchline.

We also love the offbeat comic performances coaxed by directors the Pelorian Brothers as the two leads question the visitors to their shop. Creatives Chris Hodgkiss and Pip Bishop have been associated with so many great campaigns that they are harbingers of top quality, and their ability to deliver work which heads straight to the advertising lexicon is something to truly admire.

This instantly feels like an established campaign, and that takes some doing.

Product Category: Alcopops

Territory: USA



production
MJZ
Director: The Perlorian Brothers
Producer: Ed Callaghan
EP: David Zander / Eriks Krumins
DOP: Trent Opaloch
Prod Design: Caitlin Byrnes
color
Company3
Colourist: Sofie Borup