CommercialsPop PromosShort Films    UKInternational
Mike's Hard Lemonade
'Firefighter'
8 May 2024 30s
Trial by fire.
by Andrew MacGregor

It's not enough to want a Mike's Hard Lemonade, you have to earn it. That's why convenience store workers Hank and Joel vet customers first. They want to know why Mike's and only Mike's will do—some have no doubt left the store thirsty and disappointed, but what about the firefighter in this 30" commercial?

A flashback shows how he climbed up a burning building to rescue a cat. That should earn him a six-pack straight away, but there's more. Rather than purr with gratitude, the cat jumps at the hero's face, causing him to fall back. DAVID's a sucker for prop cats, and this boasts a textbook example.

Unhinged as they may be, Hank and Joel—keepers of the 5% ABV lemonade—are also impressed. The way Joel says, "Keep it cool, cool cat" makes you wonder if they started the fire themselves, just to make someone play their little game.

Product Category: Alcopops

Territory: USA



production
MJZ
Director: The Perlorian Brothers
Producer: Ed Callaghan
EP: David Zander / Eriks Krumins
DOP: Trent Opaloch
Prod Design: Caitlin Byrnes
color
Company3
Colourist: Sofie Borup

  Mike's Hard Lemonade - 'Firefighter'


Mike's Hard Lemonade
'Firefighter'
8 May 2024 30s

Trial by fire.

It's not enough to want a Mike's Hard Lemonade, you have to earn it. That's why convenience store workers Hank and Joel vet customers first. They want to know why Mike's and only Mike's will do—some have no doubt left the store thirsty and disappointed, but what about the firefighter in this 30" commercial?

A flashback shows how he climbed up a burning building to rescue a cat. That should earn him a six-pack straight away, but there's more. Rather than purr with gratitude, the cat jumps at the hero's face, causing him to fall back. DAVID's a sucker for prop cats, and this boasts a textbook example.

Unhinged as they may be, Hank and Joel—keepers of the 5% ABV lemonade—are also impressed. The way Joel says, "Keep it cool, cool cat" makes you wonder if they started the fire themselves, just to make someone play their little game.

Product Category: Alcopops

Territory: USA



production
MJZ
Director: The Perlorian Brothers
Producer: Ed Callaghan
EP: David Zander / Eriks Krumins
DOP: Trent Opaloch
Prod Design: Caitlin Byrnes
color
Company3
Colourist: Sofie Borup

Mike's Hard Lemonade 8 May 2024
'Firefighter' 30s

Trial by fire.

by Andrew MacGregor

It's not enough to want a Mike's Hard Lemonade, you have to earn it. That's why convenience store workers Hank and Joel vet customers first. They want to know why Mike's and only Mike's will do—some have no doubt left the store thirsty and disappointed, but what about the firefighter in this 30" commercial?

A flashback shows how he climbed up a burning building to rescue a cat. That should earn him a six-pack straight away, but there's more. Rather than purr with gratitude, the cat jumps at the hero's face, causing him to fall back. DAVID's a sucker for prop cats, and this boasts a textbook example.

Unhinged as they may be, Hank and Joel—keepers of the 5% ABV lemonade—are also impressed. The way Joel says, "Keep it cool, cool cat" makes you wonder if they started the fire themselves, just to make someone play their little game.

Product Category: Alcopops

Territory: USA



production
MJZ
Director: The Perlorian Brothers
Producer: Ed Callaghan
EP: David Zander / Eriks Krumins
DOP: Trent Opaloch
Prod Design: Caitlin Byrnes
color
Company3
Colourist: Sofie Borup