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Michelob Ultra
'Superior Beach'
2 February 2024 90s
Life's a beach for Lionel.
by Andrew MacGregor

Lionel Messi now has a Super Bowl commercial to his name thanks to Michelob Ultra, who sound more like a brand of tyres than a light beer. It's your classic off-duty footballer scenario: when a football lands at his feet on the beach, he must nutmeg every man, woman, and dog in his way. He can do this all day… at least until the keg's changed.

This is observed by former Miami Dolphins quarterback Dan Marino aboard the, erm 'Dan Marina', and Jason 'Ted Lasso' Sudeikis, who claims him and Messi go way back. The result is a breezy, reminder of Messi's stature in the United States—even the Inter Miami striker did call Major League Soccer a "minor league". Blame it on the booze, Lionel!

Product Category: Lagers

Territory: USA



production
SMUGGLER
Director: Adam Berg
Producer: Catalina Restrepo
EP: Patrick Milling-Smith / Brian Carmody / Drew Santarsiero
DOP: Agustín Claramunt
Prod Design: C Harper Hellams

  Michelob Ultra - 'Superior Beach'


Michelob Ultra
'Superior Beach'
2 February 2024 90s

Life's a beach for Lionel.

Lionel Messi now has a Super Bowl commercial to his name thanks to Michelob Ultra, who sound more like a brand of tyres than a light beer. It's your classic off-duty footballer scenario: when a football lands at his feet on the beach, he must nutmeg every man, woman, and dog in his way. He can do this all day… at least until the keg's changed.

This is observed by former Miami Dolphins quarterback Dan Marino aboard the, erm 'Dan Marina', and Jason 'Ted Lasso' Sudeikis, who claims him and Messi go way back. The result is a breezy, reminder of Messi's stature in the United States—even the Inter Miami striker did call Major League Soccer a "minor league". Blame it on the booze, Lionel!

Product Category: Lagers

Territory: USA



production
SMUGGLER
Director: Adam Berg
Producer: Catalina Restrepo
EP: Patrick Milling-Smith / Brian Carmody / Drew Santarsiero
DOP: Agustín Claramunt
Prod Design: C Harper Hellams

Michelob Ultra 2 February 2024
'Superior Beach' 90s

Life's a beach for Lionel.

by Andrew MacGregor

Lionel Messi now has a Super Bowl commercial to his name thanks to Michelob Ultra, who sound more like a brand of tyres than a light beer. It's your classic off-duty footballer scenario: when a football lands at his feet on the beach, he must nutmeg every man, woman, and dog in his way. He can do this all day… at least until the keg's changed.

This is observed by former Miami Dolphins quarterback Dan Marino aboard the, erm 'Dan Marina', and Jason 'Ted Lasso' Sudeikis, who claims him and Messi go way back. The result is a breezy, reminder of Messi's stature in the United States—even the Inter Miami striker did call Major League Soccer a "minor league". Blame it on the booze, Lionel!

Product Category: Lagers

Territory: USA



production
SMUGGLER
Director: Adam Berg
Producer: Catalina Restrepo
EP: Patrick Milling-Smith / Brian Carmody / Drew Santarsiero
DOP: Agustín Claramunt
Prod Design: C Harper Hellams