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Michaels
'Respect the Handmade'
20 March 2024 30s
Make it till you make it.
by Andrew MacGregor

Michaels, North America's answer to Hobbycraft, have launched MakerPlace—a rival to Etsy that focuses on handmade goods, online classes, and crafty walkthroughs. They want more respect to be shown to independent makers, so this 30" commercial uses—you guessed it—'Respect' by Aretha Franklin.

The track is sung by candles, planters, socks, plates, and more items brought to life by director and puppet wrangler Conor Finnegan, though the MVP is an amigurumi chicken that lays, erm, soft-boiled eggs. It's a lot of fun, but the question is: will artists and designers flock to the advertised website with their wares?

Product Category: High Street Retailers

Territory: USA



production
Nexus Studios
Director: Conor Finnegan
Producer: Janet Smith
EP: Ryan Goodwin-Smith
DOP: Matt Day
editing
Nexus Studios
Editor: David Slade
color
Glassworks
Colourist: Daniela Rotaru

  Michaels - 'Respect the Handmade'


Michaels
'Respect the Handmade'
20 March 2024 30s

Make it till you make it.

Michaels, North America's answer to Hobbycraft, have launched MakerPlace—a rival to Etsy that focuses on handmade goods, online classes, and crafty walkthroughs. They want more respect to be shown to independent makers, so this 30" commercial uses—you guessed it—'Respect' by Aretha Franklin.

The track is sung by candles, planters, socks, plates, and more items brought to life by director and puppet wrangler Conor Finnegan, though the MVP is an amigurumi chicken that lays, erm, soft-boiled eggs. It's a lot of fun, but the question is: will artists and designers flock to the advertised website with their wares?

Product Category: High Street Retailers

Territory: USA



production
Nexus Studios
Director: Conor Finnegan
Producer: Janet Smith
EP: Ryan Goodwin-Smith
DOP: Matt Day
editing
Nexus Studios
Editor: David Slade
color
Glassworks
Colourist: Daniela Rotaru

Michaels 20 March 2024
'Respect the Handmade' 30s

Make it till you make it.

by Andrew MacGregor

Michaels, North America's answer to Hobbycraft, have launched MakerPlace—a rival to Etsy that focuses on handmade goods, online classes, and crafty walkthroughs. They want more respect to be shown to independent makers, so this 30" commercial uses—you guessed it—'Respect' by Aretha Franklin.

The track is sung by candles, planters, socks, plates, and more items brought to life by director and puppet wrangler Conor Finnegan, though the MVP is an amigurumi chicken that lays, erm, soft-boiled eggs. It's a lot of fun, but the question is: will artists and designers flock to the advertised website with their wares?

Product Category: High Street Retailers

Territory: USA



production
Nexus Studios
Director: Conor Finnegan
Producer: Janet Smith
EP: Ryan Goodwin-Smith
DOP: Matt Day
editing
Nexus Studios
Editor: David Slade
color
Glassworks
Colourist: Daniela Rotaru