CommercialsPop PromosShort Films    UKInternational
McDonald's
'Throwback'
27 June 2024 30s
Dips in time.
by Andrew MacGregor

Does garlic-parmesan sauce taste like the 1980s? Does Szechuan sauce taste the 1990s? And does jalapeño-cheddar sauce taste like—you guessed it—the 2000s? This Canadian McDonald's commercial from agency Wieden+Kennedy and director Max Siedentopf says they do.

To promote said Throwback Sauces for Chicken McNuggets, the brand dip into the not-so-secret sauce known as nostalgia. Each segment looks and sounds like it was made forty/thirty/twenty years ago, helped no end by the use of retro McDonald's packaging. If you love Bodega Sans, have they got a treat for you.

You can tell Siedentopf enjoyed the jalapeño-cheddar era, as it lets the Namibian-German indulge his inner skater. The question is: what sauces will feature on the inevitable 2010s, 2020s, and 2030s menu?

Product Category: Fast Food Restaurants

Territory: Canada



production
Soft Citizen
Director: Max Siedentopf (Riff Raff Films)
Producer: Jeff Darragh
EP: Rob Burns / Link York
DOP: Karim Andreotti
Prod Design: Zosia Mackenzie

  McDonald's - 'Throwback'


McDonald's
'Throwback'
27 June 2024 30s

Dips in time.

Does garlic-parmesan sauce taste like the 1980s? Does Szechuan sauce taste the 1990s? And does jalapeño-cheddar sauce taste like—you guessed it—the 2000s? This Canadian McDonald's commercial from agency Wieden+Kennedy and director Max Siedentopf says they do.

To promote said Throwback Sauces for Chicken McNuggets, the brand dip into the not-so-secret sauce known as nostalgia. Each segment looks and sounds like it was made forty/thirty/twenty years ago, helped no end by the use of retro McDonald's packaging. If you love Bodega Sans, have they got a treat for you.

You can tell Siedentopf enjoyed the jalapeño-cheddar era, as it lets the Namibian-German indulge his inner skater. The question is: what sauces will feature on the inevitable 2010s, 2020s, and 2030s menu?

Product Category: Fast Food Restaurants

Territory: Canada



production
Soft Citizen
Director: Max Siedentopf (Riff Raff Films)
Producer: Jeff Darragh
EP: Rob Burns / Link York
DOP: Karim Andreotti
Prod Design: Zosia Mackenzie

McDonald's 27 June 2024
'Throwback' 30s

Dips in time.

by Andrew MacGregor

Does garlic-parmesan sauce taste like the 1980s? Does Szechuan sauce taste the 1990s? And does jalapeño-cheddar sauce taste like—you guessed it—the 2000s? This Canadian McDonald's commercial from agency Wieden+Kennedy and director Max Siedentopf says they do.

To promote said Throwback Sauces for Chicken McNuggets, the brand dip into the not-so-secret sauce known as nostalgia. Each segment looks and sounds like it was made forty/thirty/twenty years ago, helped no end by the use of retro McDonald's packaging. If you love Bodega Sans, have they got a treat for you.

You can tell Siedentopf enjoyed the jalapeño-cheddar era, as it lets the Namibian-German indulge his inner skater. The question is: what sauces will feature on the inevitable 2010s, 2020s, and 2030s menu?

Product Category: Fast Food Restaurants

Territory: Canada



production
Soft Citizen
Director: Max Siedentopf (Riff Raff Films)
Producer: Jeff Darragh
EP: Rob Burns / Link York
DOP: Karim Andreotti
Prod Design: Zosia Mackenzie