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McDonald's
'The Happy Meal'
13 May 2024 1 min 44s
The Happy Meal
by Jason Stone

McDonald's has a very creditable record when it comes to walking the walk where children's health is concerned. That's obviously a controversial statement because there are those who feel very strongly that the food they sell isn't in the best interests of young people, but their peripheral activity has always been exemplary. There are many parents in this country who are supremely grateful for the accommodation provided to them close to the hospitals where their children have resided during difficult illnesses.

This film illustrates another initiative created by the fast food chain and reflects their determination to make a positive contribution to children's lives. In a bid to remind youngsters that they don't have to be happy all the time, McDonald's has erased the word 'happy' from their happy meals. This film, skilfully directed by Jake Mavity, demonstrates the effectiveness of this move, as children thoughtfully reveal their innermost musings about their feelings.

There are plenty of charming moments as the children freely express themselves, and a sombre voiceover from footballer turned broadcaster Rio Ferdinand, who knows first hand how to help children through a difficult time after having to deal with his wife's premature death, provides the glue that holds the whole thing together.

Product Category: Fast Food Restaurants

Territory: UK


agency
Leo Burnett
CCO: Mark Elwood
ECD: Andrew Long / James Millers
CD: Hayley Power
Creative: Helen Rogerson / Owen Hunter Jenkins
Producer: Georgia Morris
production
Rogue
Director: Jake Mavity
Producer: Fred Bonham Carter
EP: Kate Taylor
DOP: Nanu Segal
Prod Design: Sullivan Cayless
1st AD: Sam Powell
editing
Stitch
Editor: Flaura Atkinson
camera hire
ARRI Rental
vfx
Black Kite Studios
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Black Kite Studios
Colourist: Richard Fearon
Sound: Philip Bolland / Frankie Beirne
Voice: Rio Ferdinand

  McDonald's - 'The Happy Meal'


McDonald's
'The Happy Meal'
13 May 2024 1 min 44s

The Happy Meal

McDonald's has a very creditable record when it comes to walking the walk where children's health is concerned. That's obviously a controversial statement because there are those who feel very strongly that the food they sell isn't in the best interests of young people, but their peripheral activity has always been exemplary. There are many parents in this country who are supremely grateful for the accommodation provided to them close to the hospitals where their children have resided during difficult illnesses.

This film illustrates another initiative created by the fast food chain and reflects their determination to make a positive contribution to children's lives. In a bid to remind youngsters that they don't have to be happy all the time, McDonald's has erased the word 'happy' from their happy meals. This film, skilfully directed by Jake Mavity, demonstrates the effectiveness of this move, as children thoughtfully reveal their innermost musings about their feelings.

There are plenty of charming moments as the children freely express themselves, and a sombre voiceover from footballer turned broadcaster Rio Ferdinand, who knows first hand how to help children through a difficult time after having to deal with his wife's premature death, provides the glue that holds the whole thing together.

Product Category: Fast Food Restaurants

Territory: UK


agency
Leo Burnett
CCO: Mark Elwood
ECD: Andrew Long / James Millers
CD: Hayley Power
Creative: Helen Rogerson / Owen Hunter Jenkins
Producer: Georgia Morris
production
Rogue
Director: Jake Mavity
Producer: Fred Bonham Carter
EP: Kate Taylor
DOP: Nanu Segal
Prod Design: Sullivan Cayless
1st AD: Sam Powell
editing
Stitch
Editor: Flaura Atkinson
camera hire
ARRI Rental
vfx
Black Kite Studios
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Black Kite Studios
Colourist: Richard Fearon
Sound: Philip Bolland / Frankie Beirne
Voice: Rio Ferdinand

McDonald's 13 May 2024
'The Happy Meal' 1 min 44s

The Happy Meal

by Jason Stone

McDonald's has a very creditable record when it comes to walking the walk where children's health is concerned. That's obviously a controversial statement because there are those who feel very strongly that the food they sell isn't in the best interests of young people, but their peripheral activity has always been exemplary. There are many parents in this country who are supremely grateful for the accommodation provided to them close to the hospitals where their children have resided during difficult illnesses.

This film illustrates another initiative created by the fast food chain and reflects their determination to make a positive contribution to children's lives. In a bid to remind youngsters that they don't have to be happy all the time, McDonald's has erased the word 'happy' from their happy meals. This film, skilfully directed by Jake Mavity, demonstrates the effectiveness of this move, as children thoughtfully reveal their innermost musings about their feelings.

There are plenty of charming moments as the children freely express themselves, and a sombre voiceover from footballer turned broadcaster Rio Ferdinand, who knows first hand how to help children through a difficult time after having to deal with his wife's premature death, provides the glue that holds the whole thing together.

Product Category: Fast Food Restaurants

Territory: UK


agency
Leo Burnett
CCO: Mark Elwood
ECD: Andrew Long / James Millers
CD: Hayley Power
Creative: Helen Rogerson / Owen Hunter Jenkins
Producer: Georgia Morris
production
Rogue
Director: Jake Mavity
Producer: Fred Bonham Carter
EP: Kate Taylor
DOP: Nanu Segal
Prod Design: Sullivan Cayless
1st AD: Sam Powell
editing
Stitch
Editor: Flaura Atkinson
camera hire
ARRI Rental
vfx
Black Kite Studios
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

color
Black Kite Studios
Colourist: Richard Fearon
Sound: Philip Bolland / Frankie Beirne
Voice: Rio Ferdinand