CommercialsPop PromosShort Films    UKInternational
McDonald's
'Makin' It'
29 April 2024 2 mins 14s
The truth about youth.
by Andrew MacGregor

This tie-up between McDonald's and Children in Need touches on the plight of youth workers and youth centres amid widespread cuts. Despite fewer resources, those trained to make a difference do the best they can. Kids like those in this commercial appreciate it more than they can put in words.

That's where rapper AJ Tracey comes in, with spirited, measured narration that matches director Charlie Sarsfield's assured direction and Jonny Tully's textured grade. Tracey, who you might remember from a Grenfell Athletic FC plug last year, again proves a good fit for serious subject matter.

Some of the heart-to-hearts take place in—you guessed it—a McDonald's, but it comes across more natural than you might expect. The brand know how and when to play a supporting role after all these years.

Product Category: Fast Food Restaurants

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Untold Studios
Director: Charlie Sarsfield
Producer: Tia Varnnard
EP: Mike Heath
DOP: Courtney Bennett
1st AD: Jack Green
color
Cheat
Colourist: Jonny Tully

  McDonald's - 'Makin' It'


McDonald's
'Makin' It'
29 April 2024 2 mins 14s

The truth about youth.

This tie-up between McDonald's and Children in Need touches on the plight of youth workers and youth centres amid widespread cuts. Despite fewer resources, those trained to make a difference do the best they can. Kids like those in this commercial appreciate it more than they can put in words.

That's where rapper AJ Tracey comes in, with spirited, measured narration that matches director Charlie Sarsfield's assured direction and Jonny Tully's textured grade. Tracey, who you might remember from a Grenfell Athletic FC plug last year, again proves a good fit for serious subject matter.

Some of the heart-to-hearts take place in—you guessed it—a McDonald's, but it comes across more natural than you might expect. The brand know how and when to play a supporting role after all these years.

Product Category: Fast Food Restaurants

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Untold Studios
Director: Charlie Sarsfield
Producer: Tia Varnnard
EP: Mike Heath
DOP: Courtney Bennett
1st AD: Jack Green
color
Cheat
Colourist: Jonny Tully

McDonald's 29 April 2024
'Makin' It' 2 mins 14s

The truth about youth.

by Andrew MacGregor

This tie-up between McDonald's and Children in Need touches on the plight of youth workers and youth centres amid widespread cuts. Despite fewer resources, those trained to make a difference do the best they can. Kids like those in this commercial appreciate it more than they can put in words.

That's where rapper AJ Tracey comes in, with spirited, measured narration that matches director Charlie Sarsfield's assured direction and Jonny Tully's textured grade. Tracey, who you might remember from a Grenfell Athletic FC plug last year, again proves a good fit for serious subject matter.

Some of the heart-to-hearts take place in—you guessed it—a McDonald's, but it comes across more natural than you might expect. The brand know how and when to play a supporting role after all these years.

Product Category: Fast Food Restaurants

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Untold Studios
Director: Charlie Sarsfield
Producer: Tia Varnnard
EP: Mike Heath
DOP: Courtney Bennett
1st AD: Jack Green
color
Cheat
Colourist: Jonny Tully