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| Play your cards right. | |
| by Andrew MacGregor | |
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LeBron James has won four NBA championships and three Olympic gold medals, but can he win a game of poker against Nickelodeon survivor Victoria Justice? Before any cards are played, however, James needs a drink made with Lobos 1707 tequila. He is one of the brand's most prominent investors, after all. From a lime that is "sliced, not squeezed" to how James introduces himself to Justice, this is about as close as director Marta Cunningham and agency Rosewood Creative can get to James Bond without being sued. Maybe James thinks he's got a shot at the role and wants to keep Barbara Broccoli and Michael G Wilson onside. Once the waiter—played by Lobos 1707 founder Diego Osorio—has delivered his drink, the back-and-forth between James and Justice can begin. We doubt Lady Gaga will lose any sleep over dialogue like "They say a man's poker face is not his real face, but a face he uses to hide the face that he's afraid to face," but it works for this unlikely match-up. James, as it turns out, does not play to win—he plays to let Justice win. We're not sure how much use a tracker shaped like a poker chip is if she cashes in straight away, but that's for, erm, Agent 1707 to worry about. A nod to Draymond Green, James's real-life BFF, is a cute chaser.
Product Category: Tequila
Territory: USA
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Lobos Tequila - 'Agent 1707'
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Play your cards right. |
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LeBron James has won four NBA championships and three Olympic gold medals, but can he win a game of poker against Nickelodeon survivor Victoria Justice? Before any cards are played, however, James needs a drink made with Lobos 1707 tequila. He is one of the brand's most prominent investors, after all. From a lime that is "sliced, not squeezed" to how James introduces himself to Justice, this is about as close as director Marta Cunningham and agency Rosewood Creative can get to James Bond without being sued. Maybe James thinks he's got a shot at the role and wants to keep Barbara Broccoli and Michael G Wilson onside. Once the waiter—played by Lobos 1707 founder Diego Osorio—has delivered his drink, the back-and-forth between James and Justice can begin. We doubt Lady Gaga will lose any sleep over dialogue like "They say a man's poker face is not his real face, but a face he uses to hide the face that he's afraid to face," but it works for this unlikely match-up. James, as it turns out, does not play to win—he plays to let Justice win. We're not sure how much use a tracker shaped like a poker chip is if she cashes in straight away, but that's for, erm, Agent 1707 to worry about. A nod to Draymond Green, James's real-life BFF, is a cute chaser.
Product Category: Tequila
Territory: USA
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Play your cards right. |
by Andrew MacGregor |
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LeBron James has won four NBA championships and three Olympic gold medals, but can he win a game of poker against Nickelodeon survivor Victoria Justice? Before any cards are played, however, James needs a drink made with Lobos 1707 tequila. He is one of the brand's most prominent investors, after all. From a lime that is "sliced, not squeezed" to how James introduces himself to Justice, this is about as close as director Marta Cunningham and agency Rosewood Creative can get to James Bond without being sued. Maybe James thinks he's got a shot at the role and wants to keep Barbara Broccoli and Michael G Wilson onside. Once the waiter—played by Lobos 1707 founder Diego Osorio—has delivered his drink, the back-and-forth between James and Justice can begin. We doubt Lady Gaga will lose any sleep over dialogue like "They say a man's poker face is not his real face, but a face he uses to hide the face that he's afraid to face," but it works for this unlikely match-up. James, as it turns out, does not play to win—he plays to let Justice win. We're not sure how much use a tracker shaped like a poker chip is if she cashes in straight away, but that's for, erm, Agent 1707 to worry about. A nod to Draymond Green, James's real-life BFF, is a cute chaser.
Product Category: Tequila
Territory: USA
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