CommercialsPop PromosShort Films    UKInternational
Little Moons
'Love Story'
6 June 2024 30s
I want to be a mochi man. I want to be a mochi man. I want to be a mochi man.
by Andrew MacGregor

Everyone knows that cannibalism is wrong (at least we hope they do), but does it count if your victim is made of mochi ice cream? Little Moons think not, so we get this bitey commercial from agency Lucky Generals and director Arthur Studholme.

The protagonist adores gelato bites wrapped in sweet rice dough—perhaps more than her own boyfriend. But what if she could get the same squidgy mango and passion fruit fix from him? When she leans in and takes a chunk out of his arm, it's love at first bite.

Her mochi man is a showstopper worthy of the Great British Bake Off, but we can't help but wonder if he feels any 'pain'. You half-expect his eyes to dart around, unable to prevent the loss of his arm. Who knows—perhaps DAVID just needs to lay off the horror films!

Product Category: Ice Creams

Territory: UK


agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Magna Studios
Director: Arthur Studholme
Producer: Giordi Caputo
EP: Nnena Nwakodo
editing
tenthree
Editor: Nick Armstrong
vfx
Coffee & TV
VFX Shoot S'visor: Jason Hayes
color
Coffee & TV
Colourist: Lewis Crossfield
sound
No.8
Sound: Sam Robson
music
The Hogan
Supervisor: Ludo Swaniker

  Little Moons - 'Love Story'


Little Moons
'Love Story'
6 June 2024 30s

I want to be a mochi man. I want to be a mochi man. I want to be a mochi man.

Everyone knows that cannibalism is wrong (at least we hope they do), but does it count if your victim is made of mochi ice cream? Little Moons think not, so we get this bitey commercial from agency Lucky Generals and director Arthur Studholme.

The protagonist adores gelato bites wrapped in sweet rice dough—perhaps more than her own boyfriend. But what if she could get the same squidgy mango and passion fruit fix from him? When she leans in and takes a chunk out of his arm, it's love at first bite.

Her mochi man is a showstopper worthy of the Great British Bake Off, but we can't help but wonder if he feels any 'pain'. You half-expect his eyes to dart around, unable to prevent the loss of his arm. Who knows—perhaps DAVID just needs to lay off the horror films!

Product Category: Ice Creams

Territory: UK


agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Magna Studios
Director: Arthur Studholme
Producer: Giordi Caputo
EP: Nnena Nwakodo
editing
tenthree
Editor: Nick Armstrong
vfx
Coffee & TV
VFX Shoot S'visor: Jason Hayes
color
Coffee & TV
Colourist: Lewis Crossfield
sound
No.8
Sound: Sam Robson
music
The Hogan
Supervisor: Ludo Swaniker

Little Moons 6 June 2024
'Love Story' 30s

I want to be a mochi man. I want to be a mochi man. I want to be a mochi man.

by Andrew MacGregor

Everyone knows that cannibalism is wrong (at least we hope they do), but does it count if your victim is made of mochi ice cream? Little Moons think not, so we get this bitey commercial from agency Lucky Generals and director Arthur Studholme.

The protagonist adores gelato bites wrapped in sweet rice dough—perhaps more than her own boyfriend. But what if she could get the same squidgy mango and passion fruit fix from him? When she leans in and takes a chunk out of his arm, it's love at first bite.

Her mochi man is a showstopper worthy of the Great British Bake Off, but we can't help but wonder if he feels any 'pain'. You half-expect his eyes to dart around, unable to prevent the loss of his arm. Who knows—perhaps DAVID just needs to lay off the horror films!

Product Category: Ice Creams

Territory: UK


agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Magna Studios
Director: Arthur Studholme
Producer: Giordi Caputo
EP: Nnena Nwakodo
editing
tenthree
Editor: Nick Armstrong
vfx
Coffee & TV
VFX Shoot S'visor: Jason Hayes
color
Coffee & TV
Colourist: Lewis Crossfield
sound
No.8
Sound: Sam Robson
music
The Hogan
Supervisor: Ludo Swaniker