CommercialsPop PromosShort Films    UKInternational
Lay's
'Sprinkler. Grass. Sun.'
20 August 2024 82s
Wet your appetite.
by Andrew MacGregor

For Lay's, three is the magic number. Their plain crisps are made from potatoes, oil, and salt—no fuss, no muss. Keep it simple, they say, and happiness will follow. All a dog has to do is stick its head out a car window, for example, and a man… well, a man needs the sun, a lawn, and a sprinkler.

Like in the previous commercial, euphoria is a sight to behold. When said sprinkler pops up from beneath the ground, the protagonist revels in a localised shower. The more sprinklers go off, the more sodden he becomes, and it can rain all day for all he cares. Consider him the Mr Darcy of the snack food sector.

We also get a burst of 'Cico Buff' by Cocteau Twins for good measure, and it just helps crank the reverie up a notch. The product itself is happy to sit this one out on the picnic blanket, as soggy crisps are no one's idea of happiness.

Music: Cico Buff - Cocteau Twins

Product Category: Crisps

Territory: USA



production
MJZ
Director: Nick Ball
Producer: Karen Chen
EP: Noah Goldsmith
DOP: Alwin Kuchler
vfx
Untold Studios
color
Company3
Colourist: Jean-Clément Soret

  Lay's - 'Sprinkler. Grass. Sun.'


Lay's
'Sprinkler. Grass. Sun.'
20 August 2024 82s

Wet your appetite.

For Lay's, three is the magic number. Their plain crisps are made from potatoes, oil, and salt—no fuss, no muss. Keep it simple, they say, and happiness will follow. All a dog has to do is stick its head out a car window, for example, and a man… well, a man needs the sun, a lawn, and a sprinkler.

Like in the previous commercial, euphoria is a sight to behold. When said sprinkler pops up from beneath the ground, the protagonist revels in a localised shower. The more sprinklers go off, the more sodden he becomes, and it can rain all day for all he cares. Consider him the Mr Darcy of the snack food sector.

We also get a burst of 'Cico Buff' by Cocteau Twins for good measure, and it just helps crank the reverie up a notch. The product itself is happy to sit this one out on the picnic blanket, as soggy crisps are no one's idea of happiness.

Music: Cico Buff - Cocteau Twins

Product Category: Crisps

Territory: USA



production
MJZ
Director: Nick Ball
Producer: Karen Chen
EP: Noah Goldsmith
DOP: Alwin Kuchler
vfx
Untold Studios
color
Company3
Colourist: Jean-Clément Soret

Lay's 20 August 2024
'Sprinkler. Grass. Sun.' 82s

Wet your appetite.

by Andrew MacGregor

For Lay's, three is the magic number. Their plain crisps are made from potatoes, oil, and salt—no fuss, no muss. Keep it simple, they say, and happiness will follow. All a dog has to do is stick its head out a car window, for example, and a man… well, a man needs the sun, a lawn, and a sprinkler.

Like in the previous commercial, euphoria is a sight to behold. When said sprinkler pops up from beneath the ground, the protagonist revels in a localised shower. The more sprinklers go off, the more sodden he becomes, and it can rain all day for all he cares. Consider him the Mr Darcy of the snack food sector.

We also get a burst of 'Cico Buff' by Cocteau Twins for good measure, and it just helps crank the reverie up a notch. The product itself is happy to sit this one out on the picnic blanket, as soggy crisps are no one's idea of happiness.

Music: Cico Buff - Cocteau Twins

Product Category: Crisps

Territory: USA



production
MJZ
Director: Nick Ball
Producer: Karen Chen
EP: Noah Goldsmith
DOP: Alwin Kuchler
vfx
Untold Studios
color
Company3
Colourist: Jean-Clément Soret