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Ladbrokes
'Bring Your Wave'
17 June 2024 67s
Lend us your hands and arms.
by Andrew MacGregor

The longest Mexican wave on record took place at the 2019 Rocket League World Championship, where fans waved for over twenty seventy minutes. To promote Euro 2024 at Ladbrokes, agency Neverland and directors The Sacred Egg only have a minute or so to play with.

They use the time wisely, as a Mexican wave spreads from an electronics store to a bus stop, an auction house, a karate lesson, and more. It would have been easy just to stick with humans, but where's the fun in that? Paintings and clothes on a washing line also get involved.

It rewards repeat viewings as some waves are of the blink-and-you'll-miss-them variety, like the kayaker who holds a paddle aloft or the neighbour on the other side of the garden fence. The money shot—this is an ad for a bookmaker, after all—is a crowd of hundreds, if not thousands, who march on the stadium.

Product Category: Betting

Territory: UK


agency
Neverland
CCO: Jon Forsyth
ECD: Richard McGrann / Andy Clough
CD: Hugh Todd
Associate CD: Lloyd Daniel
Creative: Sam Creedon
Producer: Nicholas Kurs
production
Riff Raff Films
Director: The Sacred Egg
Producer: Jay Lovelock
EP: Jane Tredget
DOP: Alex Barber
Prod Design: Andy Kelly
1st AD: Chris Kelly
Choreography: Charlie Mayhew
editing
Final Cut
Editor: Sam Bould
vfx
The Mill
VFX Supervisor: Alex Lovejoy
color
The Mill
Colourist: Philip Hambi
sound
Factory Studios
Sound: Jon Clarke / Michael Haines

  Ladbrokes - 'Bring Your Wave'


Ladbrokes
'Bring Your Wave'
17 June 2024 67s

Lend us your hands and arms.

The longest Mexican wave on record took place at the 2019 Rocket League World Championship, where fans waved for over twenty seventy minutes. To promote Euro 2024 at Ladbrokes, agency Neverland and directors The Sacred Egg only have a minute or so to play with.

They use the time wisely, as a Mexican wave spreads from an electronics store to a bus stop, an auction house, a karate lesson, and more. It would have been easy just to stick with humans, but where's the fun in that? Paintings and clothes on a washing line also get involved.

It rewards repeat viewings as some waves are of the blink-and-you'll-miss-them variety, like the kayaker who holds a paddle aloft or the neighbour on the other side of the garden fence. The money shot—this is an ad for a bookmaker, after all—is a crowd of hundreds, if not thousands, who march on the stadium.

Product Category: Betting

Territory: UK


agency
Neverland
CCO: Jon Forsyth
ECD: Richard McGrann / Andy Clough
CD: Hugh Todd
Associate CD: Lloyd Daniel
Creative: Sam Creedon
Producer: Nicholas Kurs
production
Riff Raff Films
Director: The Sacred Egg
Producer: Jay Lovelock
EP: Jane Tredget
DOP: Alex Barber
Prod Design: Andy Kelly
1st AD: Chris Kelly
Choreography: Charlie Mayhew
editing
Final Cut
Editor: Sam Bould
vfx
The Mill
VFX Supervisor: Alex Lovejoy
color
The Mill
Colourist: Philip Hambi
sound
Factory Studios
Sound: Jon Clarke / Michael Haines

Ladbrokes 17 June 2024
'Bring Your Wave' 67s

Lend us your hands and arms.

by Andrew MacGregor

The longest Mexican wave on record took place at the 2019 Rocket League World Championship, where fans waved for over twenty seventy minutes. To promote Euro 2024 at Ladbrokes, agency Neverland and directors The Sacred Egg only have a minute or so to play with.

They use the time wisely, as a Mexican wave spreads from an electronics store to a bus stop, an auction house, a karate lesson, and more. It would have been easy just to stick with humans, but where's the fun in that? Paintings and clothes on a washing line also get involved.

It rewards repeat viewings as some waves are of the blink-and-you'll-miss-them variety, like the kayaker who holds a paddle aloft or the neighbour on the other side of the garden fence. The money shot—this is an ad for a bookmaker, after all—is a crowd of hundreds, if not thousands, who march on the stadium.

Product Category: Betting

Territory: UK


agency
Neverland
CCO: Jon Forsyth
ECD: Richard McGrann / Andy Clough
CD: Hugh Todd
Associate CD: Lloyd Daniel
Creative: Sam Creedon
Producer: Nicholas Kurs
production
Riff Raff Films
Director: The Sacred Egg
Producer: Jay Lovelock
EP: Jane Tredget
DOP: Alex Barber
Prod Design: Andy Kelly
1st AD: Chris Kelly
Choreography: Charlie Mayhew
editing
Final Cut
Editor: Sam Bould
vfx
The Mill
VFX Supervisor: Alex Lovejoy
color
The Mill
Colourist: Philip Hambi
sound
Factory Studios
Sound: Jon Clarke / Michael Haines