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| Grizzly and hangry? Problem solved. | |
| by Melissa Roberts | |
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A literal bear hug is the ultimate visual metaphor for comfort food. It’s a perfectly simple premise that this Kraft spot brings to life, and an effective one - the hero’s contented smile is catching. Directed by Rogue’s Sam Brown, the soul-warming effect of the Mac & Cheese radiates right through the screen, thanks to some excellent work by the folk at Electric Theatre.
Product Category: Condiments
Territory: USA
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