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KitchenAid |
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'Love the Racks (Official KitchenAid Music Video)' |
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| Racks on racks on racks on racks. | |
| by Melissa Roberts | |
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They’re the most unlikely of record labels, but the World of Whirlpool creatives have dreamt up a certified banger. This ‘official music video’ (ad) for KitchenAid stars X Ambassadors frontman, Sam Nelson Harris, singing a 2000s-inspired R&B instant hit, and all of the song’s dishwasher-loving lyrics have been taken from a real 5 star product review. The spot opens with Nelson Harris entering a humming house party, making eyes with half the room, before he spies the KitchenAid 360 Max Jets Third Rack Dishwasher. It’s a beast of a product name, but he sees only a thing of beauty, as he launches into an ode to the racks - and unlike most R&B songs, it’s actual racks he’s obsessing over. His committed performance of how he “couldn’t be happier” with the third rack because it’s “perfect for all those hard to place items” shouldn’t be as entertaining as it is given the subject matter. And that’s due in large part to Barking Owl Sound having created a ridiculously delightful earworm of a track. A super informs us it takes its lyrics from reviewer Germaniris’s incentivised entry on the KitchenAid site, and if every online competition resulted in this sort of content, DAVID would enter things more often.
Product Category: Promos
Territory: USA
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KitchenAid - 'Love the Racks (Official KitchenAid Music Video)'
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| KitchenAid
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| 'Love the Racks (Official KitchenAid Music Video)' |
| 23 September 2024
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2 mins |
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Racks on racks on racks on racks. |
|
They’re the most unlikely of record labels, but the World of Whirlpool creatives have dreamt up a certified banger. This ‘official music video’ (ad) for KitchenAid stars X Ambassadors frontman, Sam Nelson Harris, singing a 2000s-inspired R&B instant hit, and all of the song’s dishwasher-loving lyrics have been taken from a real 5 star product review. The spot opens with Nelson Harris entering a humming house party, making eyes with half the room, before he spies the KitchenAid 360 Max Jets Third Rack Dishwasher. It’s a beast of a product name, but he sees only a thing of beauty, as he launches into an ode to the racks - and unlike most R&B songs, it’s actual racks he’s obsessing over. His committed performance of how he “couldn’t be happier” with the third rack because it’s “perfect for all those hard to place items” shouldn’t be as entertaining as it is given the subject matter. And that’s due in large part to Barking Owl Sound having created a ridiculously delightful earworm of a track. A super informs us it takes its lyrics from reviewer Germaniris’s incentivised entry on the KitchenAid site, and if every online competition resulted in this sort of content, DAVID would enter things more often.
Product Category: Promos
Territory: USA
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| KitchenAid
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23 September 2024 |
| 'Love the Racks (Official KitchenAid Music Video)'
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2 mins |
|
Racks on racks on racks on racks. |
by Melissa Roberts |
|
They’re the most unlikely of record labels, but the World of Whirlpool creatives have dreamt up a certified banger. This ‘official music video’ (ad) for KitchenAid stars X Ambassadors frontman, Sam Nelson Harris, singing a 2000s-inspired R&B instant hit, and all of the song’s dishwasher-loving lyrics have been taken from a real 5 star product review. The spot opens with Nelson Harris entering a humming house party, making eyes with half the room, before he spies the KitchenAid 360 Max Jets Third Rack Dishwasher. It’s a beast of a product name, but he sees only a thing of beauty, as he launches into an ode to the racks - and unlike most R&B songs, it’s actual racks he’s obsessing over. His committed performance of how he “couldn’t be happier” with the third rack because it’s “perfect for all those hard to place items” shouldn’t be as entertaining as it is given the subject matter. And that’s due in large part to Barking Owl Sound having created a ridiculously delightful earworm of a track. A super informs us it takes its lyrics from reviewer Germaniris’s incentivised entry on the KitchenAid site, and if every online competition resulted in this sort of content, DAVID would enter things more often.
Product Category: Promos
Territory: USA
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