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| Departmental business. | |
| by Andrew MacGregor | |
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Last week, John Lewis told us to expect not one, not two, but three Christmas ads this year, with part one due to launch on Thursday, 19 September. Before then, we have a series of idents that promote Homes on 4, where presenters like Kevin McCloud and Tinie [Tempah] make us wonder if some people have too much money. Spoiler alert—they do. Instead of egotistical extensions and lighthouses that lead to divorce, the cast talk about the purchases that matter, be it an air fryer, a rug, or a coffee machine (you say espresso, I say expresso). These are the quirky, incidental chats you overhear in a department store like John Lewis, who appreciate how many angles there are to a purchase.
Product Category: Department Stores
Territory: UK
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John Lewis - 'Home Dialogues'
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Departmental business. |
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Last week, John Lewis told us to expect not one, not two, but three Christmas ads this year, with part one due to launch on Thursday, 19 September. Before then, we have a series of idents that promote Homes on 4, where presenters like Kevin McCloud and Tinie [Tempah] make us wonder if some people have too much money. Spoiler alert—they do. Instead of egotistical extensions and lighthouses that lead to divorce, the cast talk about the purchases that matter, be it an air fryer, a rug, or a coffee machine (you say espresso, I say expresso). These are the quirky, incidental chats you overhear in a department store like John Lewis, who appreciate how many angles there are to a purchase.
Product Category: Department Stores
Territory: UK
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Departmental business. |
by Andrew MacGregor |
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Last week, John Lewis told us to expect not one, not two, but three Christmas ads this year, with part one due to launch on Thursday, 19 September. Before then, we have a series of idents that promote Homes on 4, where presenters like Kevin McCloud and Tinie [Tempah] make us wonder if some people have too much money. Spoiler alert—they do. Instead of egotistical extensions and lighthouses that lead to divorce, the cast talk about the purchases that matter, be it an air fryer, a rug, or a coffee machine (you say espresso, I say expresso). These are the quirky, incidental chats you overhear in a department store like John Lewis, who appreciate how many angles there are to a purchase.
Product Category: Department Stores
Territory: UK
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