CommercialsPop PromosShort Films    UKInternational
Joe Armon-Jones & Hak Baker
'Wrong Side of Town'
6 March 2024 4 mins 44s

Part music video, part documentary, 'Wrong Side of Town' is a joint effort between Joe Armon-Jones, Hak Baker, and directors Broken Antenna. Baker grew up in East London, where gentrification has run amok. Has the Isle of Dogs gone to the dogs? The musician jumps on his bike to find out.

He takes us on a whirlwind tour of his home turf, and only gets off his bike to use the Docklands Light Railway. The result is a blur of new builds, old haunts, life, and death (once flowers have been tied to a lamp-post in Camberwell for a time, they get chucked in the bin).

What makes this promo stand out is the time given to local concerns like Aberfeldy Boxing Club—whose motto is, "Stop the stabbing, stick to jabbing"—and Pellicci's café in Bethnal Green. Owner Nev speaks for those tired of empty promises and change for change's sake: “If you want to come in and do that, don’t bother.”

Product Category: Promos

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Knucklehead
Director: Broken Antenna
EP: Ore Okonedo
DOP: Thom Neal
Editor: Broken Antenna
color
Cheat
Colourist: Jack McGinity

  Joe Armon-Jones & Hak Baker - 'Wrong Side of Town'


Joe Armon-Jones & Hak Baker
'Wrong Side of Town'
6 March 2024 4 mins 44s

Part music video, part documentary, 'Wrong Side of Town' is a joint effort between Joe Armon-Jones, Hak Baker, and directors Broken Antenna. Baker grew up in East London, where gentrification has run amok. Has the Isle of Dogs gone to the dogs? The musician jumps on his bike to find out.

He takes us on a whirlwind tour of his home turf, and only gets off his bike to use the Docklands Light Railway. The result is a blur of new builds, old haunts, life, and death (once flowers have been tied to a lamp-post in Camberwell for a time, they get chucked in the bin).

What makes this promo stand out is the time given to local concerns like Aberfeldy Boxing Club—whose motto is, "Stop the stabbing, stick to jabbing"—and Pellicci's café in Bethnal Green. Owner Nev speaks for those tired of empty promises and change for change's sake: “If you want to come in and do that, don’t bother.”

Product Category: Promos

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Knucklehead
Director: Broken Antenna
EP: Ore Okonedo
DOP: Thom Neal
Editor: Broken Antenna
color
Cheat
Colourist: Jack McGinity

Joe Armon-Jones & Hak Baker 6 March 2024
'Wrong Side of Town' 4 mins 44s

by Andrew MacGregor

Part music video, part documentary, 'Wrong Side of Town' is a joint effort between Joe Armon-Jones, Hak Baker, and directors Broken Antenna. Baker grew up in East London, where gentrification has run amok. Has the Isle of Dogs gone to the dogs? The musician jumps on his bike to find out.

He takes us on a whirlwind tour of his home turf, and only gets off his bike to use the Docklands Light Railway. The result is a blur of new builds, old haunts, life, and death (once flowers have been tied to a lamp-post in Camberwell for a time, they get chucked in the bin).

What makes this promo stand out is the time given to local concerns like Aberfeldy Boxing Club—whose motto is, "Stop the stabbing, stick to jabbing"—and Pellicci's café in Bethnal Green. Owner Nev speaks for those tired of empty promises and change for change's sake: “If you want to come in and do that, don’t bother.”

Product Category: Promos

Territory: UK



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Knucklehead
Director: Broken Antenna
EP: Ore Okonedo
DOP: Thom Neal
Editor: Broken Antenna
color
Cheat
Colourist: Jack McGinity