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CommercialsPop PromosShort Films    UKInternational
J D Williams
'SS24'
14 May 2024 30s
When you assume...
by Andrew MacGregor

JD Williams aim to combat misinformation with this spring/summer 2024 spot. Rumour has it that middle-aged women, among other things, are hysterical bores, have no idea how to dress, and lack self-confidence. "Who chooses to believe rumours?" asks one assured cast member. She then looks straight to camera: "Not you, right?"

Not only does this build upon the work started last October, it reminds us "beach body ready" is still at large and still a loaded, unhelpful term. DAVID's reminded of the Protein World poster that looked down on London Underground passengers a few years ago—now it's brands like JD Williams who want to flip the script.

Product Category: Women's Clothes

Territory: UK


agency
House 337
CD: Lou Canham
Snr Creative: Emma Jordan
Creative: Alex Holder
Producer: Lawrie McLintock
vfx
No.8

  J D Williams - 'SS24'


J D Williams
'SS24'
14 May 2024 30s

When you assume...

JD Williams aim to combat misinformation with this spring/summer 2024 spot. Rumour has it that middle-aged women, among other things, are hysterical bores, have no idea how to dress, and lack self-confidence. "Who chooses to believe rumours?" asks one assured cast member. She then looks straight to camera: "Not you, right?"

Not only does this build upon the work started last October, it reminds us "beach body ready" is still at large and still a loaded, unhelpful term. DAVID's reminded of the Protein World poster that looked down on London Underground passengers a few years ago—now it's brands like JD Williams who want to flip the script.

Product Category: Women's Clothes

Territory: UK


agency
House 337
CD: Lou Canham
Snr Creative: Emma Jordan
Creative: Alex Holder
Producer: Lawrie McLintock
vfx
No.8

J D Williams 14 May 2024
'SS24' 30s

When you assume...

by Andrew MacGregor

JD Williams aim to combat misinformation with this spring/summer 2024 spot. Rumour has it that middle-aged women, among other things, are hysterical bores, have no idea how to dress, and lack self-confidence. "Who chooses to believe rumours?" asks one assured cast member. She then looks straight to camera: "Not you, right?"

Not only does this build upon the work started last October, it reminds us "beach body ready" is still at large and still a loaded, unhelpful term. DAVID's reminded of the Protein World poster that looked down on London Underground passengers a few years ago—now it's brands like JD Williams who want to flip the script.

Product Category: Women's Clothes

Territory: UK


agency
House 337
CD: Lou Canham
Snr Creative: Emma Jordan
Creative: Alex Holder
Producer: Lawrie McLintock
vfx
No.8