CommercialsPop PromosShort Films    UKInternational
Intact
'Everything You Care About (DC)'
9 June 2024 82s
Life's journey
by Jason Stone

This immensely sweet commercial uses one of advertising's favourite tricks to describe the relationship between a mother and daughter over the years. A comfort blanket is at the centre of proceedings as the shifting sands of the mother/daughter dynamic affects them both at different times and in different ways.

It's little wonder this has proven such popular trope as when it's done skilfully, as it has been here, it packs an enormous emotional punch. In just over a minute, the viewer is so invested in the duo that mum's distress when her daughter leaves home is borderline heartbreaking.

Insurance company Intact indirectly associate themselves with all of this authentic angst, positioning themselves as an enduring ally as we battle our way through life.

Product Category: Insurance

Territory: Canada



CD: Alex Gadoua
Creative: Ayesha Lobo / Joel Letarte / Fany Thourain / Sebastien Robillard
Producer: Émilie Meunier
Editor: Graham Chisholm

  Intact - 'Everything You Care About (DC)'


Intact
'Everything You Care About (DC)'
9 June 2024 82s

Life's journey

This immensely sweet commercial uses one of advertising's favourite tricks to describe the relationship between a mother and daughter over the years. A comfort blanket is at the centre of proceedings as the shifting sands of the mother/daughter dynamic affects them both at different times and in different ways.

It's little wonder this has proven such popular trope as when it's done skilfully, as it has been here, it packs an enormous emotional punch. In just over a minute, the viewer is so invested in the duo that mum's distress when her daughter leaves home is borderline heartbreaking.

Insurance company Intact indirectly associate themselves with all of this authentic angst, positioning themselves as an enduring ally as we battle our way through life.

Product Category: Insurance

Territory: Canada



CD: Alex Gadoua
Creative: Ayesha Lobo / Joel Letarte / Fany Thourain / Sebastien Robillard
Producer: Émilie Meunier
Editor: Graham Chisholm

Intact 9 June 2024
'Everything You Care About (DC)' 82s

Life's journey

by Jason Stone

This immensely sweet commercial uses one of advertising's favourite tricks to describe the relationship between a mother and daughter over the years. A comfort blanket is at the centre of proceedings as the shifting sands of the mother/daughter dynamic affects them both at different times and in different ways.

It's little wonder this has proven such popular trope as when it's done skilfully, as it has been here, it packs an enormous emotional punch. In just over a minute, the viewer is so invested in the duo that mum's distress when her daughter leaves home is borderline heartbreaking.

Insurance company Intact indirectly associate themselves with all of this authentic angst, positioning themselves as an enduring ally as we battle our way through life.

Product Category: Insurance

Territory: Canada



CD: Alex Gadoua
Creative: Ayesha Lobo / Joel Letarte / Fany Thourain / Sebastien Robillard
Producer: Émilie Meunier
Editor: Graham Chisholm