CommercialsPop PromosShort Films    UKInternational
Idles
'Gift Horse'
22 January 2024 4 mins 34s

This Idles promo, set in a rowdy, uncensored supermarket, doubles as a commercial for KTC vegetable oil. One man buys litres of the stuff at £7.99 a pop, which should please Britain's largest distributor of edible oils and fats, no end. The checkout worker’s face screams: "What have I done to deserve such a fate?"

Elsewhere in the store, on-duty police officers browse greetings cards; a boy hides in a freezer and watches an employee get off with a customer; and a woman twerks on the floor next to the bananas. Anything goes in this supermarket—we doubt they enforced social distancing either.

You would think lead singer Joseph Talbot would be knee-deep in vice and debauchery, but no: he's too busy in the back with a cow on a leash. The song may be called 'Gift Horse', but Talbot and director David M Helman are happy with the animal they got. At least they both have hooves!

Product Category: Promos

Territory: UK



production
Iconoclast
Director: David M Helman
Producer: Manoela Chiabai
EP: Sarah Pearson / Jean Mougin
DOP: Mattias Rudh
Prod Design: Max Randall
editing
Cabin Edit
Editor: Nick Rondeau

  Idles - 'Gift Horse'


Idles
'Gift Horse'
22 January 2024 4 mins 34s

This Idles promo, set in a rowdy, uncensored supermarket, doubles as a commercial for KTC vegetable oil. One man buys litres of the stuff at £7.99 a pop, which should please Britain's largest distributor of edible oils and fats, no end. The checkout worker’s face screams: "What have I done to deserve such a fate?"

Elsewhere in the store, on-duty police officers browse greetings cards; a boy hides in a freezer and watches an employee get off with a customer; and a woman twerks on the floor next to the bananas. Anything goes in this supermarket—we doubt they enforced social distancing either.

You would think lead singer Joseph Talbot would be knee-deep in vice and debauchery, but no: he's too busy in the back with a cow on a leash. The song may be called 'Gift Horse', but Talbot and director David M Helman are happy with the animal they got. At least they both have hooves!

Product Category: Promos

Territory: UK



production
Iconoclast
Director: David M Helman
Producer: Manoela Chiabai
EP: Sarah Pearson / Jean Mougin
DOP: Mattias Rudh
Prod Design: Max Randall
editing
Cabin Edit
Editor: Nick Rondeau

Idles 22 January 2024
'Gift Horse' 4 mins 34s

by Andrew MacGregor

This Idles promo, set in a rowdy, uncensored supermarket, doubles as a commercial for KTC vegetable oil. One man buys litres of the stuff at £7.99 a pop, which should please Britain's largest distributor of edible oils and fats, no end. The checkout worker’s face screams: "What have I done to deserve such a fate?"

Elsewhere in the store, on-duty police officers browse greetings cards; a boy hides in a freezer and watches an employee get off with a customer; and a woman twerks on the floor next to the bananas. Anything goes in this supermarket—we doubt they enforced social distancing either.

You would think lead singer Joseph Talbot would be knee-deep in vice and debauchery, but no: he's too busy in the back with a cow on a leash. The song may be called 'Gift Horse', but Talbot and director David M Helman are happy with the animal they got. At least they both have hooves!

Product Category: Promos

Territory: UK



production
Iconoclast
Director: David M Helman
Producer: Manoela Chiabai
EP: Sarah Pearson / Jean Mougin
DOP: Mattias Rudh
Prod Design: Max Randall
editing
Cabin Edit
Editor: Nick Rondeau