CommercialsPop PromosShort Films    UKInternational
IKEA
'UTSÅDD'
10 June 2024 30s
Move over, QVC.
by Andrew MacGregor

Rob Brydon's done not bad for himself after a stint on the Home Shopping Network, so who knows where the stars of this IKEA spot will end up. To promote the new UTSÅDD range of petware, cats and dogs host the Pet Shopping Network, a 'channel' streamed live on TikTok and Instagram for a very specific audience.

DAVID's a sucker for well-dressed dogs, and the spot from agency Mother and director Chris Boyle ticks that box in record time. Perhaps the most capable presenter is a cat that answers the phone, though everyone is a good boy/girl on this blue-and-yellow set. Keep an eye out for the token human that holds a cat wand.

Product Category: Furniture Retailers

Territory: UK


agency
Mother
ECD: Nick Hallbery
CD: Mico Toledo
Creative: Will Lancaster / Jay Daniells
Producer: Oli Kozlik
production
Private Island
Director: Chris Boyle
Producer: Àine O'Donnell
EP: Helen Power
DOP: Pieter Mattheus Snyman (WPA)
Prod Design: Sean Hogan (Wizzo & Co)
editing
Private Island
Editor: Kuba Sobieski

  IKEA - 'UTSÅDD'


IKEA
'UTSÅDD'
10 June 2024 30s

Move over, QVC.

Rob Brydon's done not bad for himself after a stint on the Home Shopping Network, so who knows where the stars of this IKEA spot will end up. To promote the new UTSÅDD range of petware, cats and dogs host the Pet Shopping Network, a 'channel' streamed live on TikTok and Instagram for a very specific audience.

DAVID's a sucker for well-dressed dogs, and the spot from agency Mother and director Chris Boyle ticks that box in record time. Perhaps the most capable presenter is a cat that answers the phone, though everyone is a good boy/girl on this blue-and-yellow set. Keep an eye out for the token human that holds a cat wand.

Product Category: Furniture Retailers

Territory: UK


agency
Mother
ECD: Nick Hallbery
CD: Mico Toledo
Creative: Will Lancaster / Jay Daniells
Producer: Oli Kozlik
production
Private Island
Director: Chris Boyle
Producer: Àine O'Donnell
EP: Helen Power
DOP: Pieter Mattheus Snyman (WPA)
Prod Design: Sean Hogan (Wizzo & Co)
editing
Private Island
Editor: Kuba Sobieski

IKEA 10 June 2024
'UTSÅDD' 30s

Move over, QVC.

by Andrew MacGregor

Rob Brydon's done not bad for himself after a stint on the Home Shopping Network, so who knows where the stars of this IKEA spot will end up. To promote the new UTSÅDD range of petware, cats and dogs host the Pet Shopping Network, a 'channel' streamed live on TikTok and Instagram for a very specific audience.

DAVID's a sucker for well-dressed dogs, and the spot from agency Mother and director Chris Boyle ticks that box in record time. Perhaps the most capable presenter is a cat that answers the phone, though everyone is a good boy/girl on this blue-and-yellow set. Keep an eye out for the token human that holds a cat wand.

Product Category: Furniture Retailers

Territory: UK


agency
Mother
ECD: Nick Hallbery
CD: Mico Toledo
Creative: Will Lancaster / Jay Daniells
Producer: Oli Kozlik
production
Private Island
Director: Chris Boyle
Producer: Àine O'Donnell
EP: Helen Power
DOP: Pieter Mattheus Snyman (WPA)
Prod Design: Sean Hogan (Wizzo & Co)
editing
Private Island
Editor: Kuba Sobieski