CommercialsPop PromosShort Films    UKInternational
Hyundai
'Bigger, Better, Smarter, and Faster'
10 June 2024 60s
Rated ra-ta-ta.
by Andrew MacGregor

This deft commercial says Hyundai's electric vehicles are "bigger, better, smarter, and faster" than ever before. Yes, that sounds like a Daft Punk song, but the car maker have a belter of a spot to go with it.

Propelled by 'Ratata', a breakbeat track courtesy of Skillrex, Missy Elliot, and Mr Oizo, the ad bathes a whole city block in coloured light. Director Henry Hobson and DP Adam Arkapaw's palette is pure synthwave, with electric pinks, blues, and greens that put regular street lights to shame.

The all-important car photography is tight and slick, but also playful. "There's joy in every journey," we're told, and the professional drivers that skid around every corner and pull off J-turn after J-turn abide by that statement.

Even the Traffic Light Man dances rather than walks, as the party spirit enter every fixture. This is how electricity should move, say the brand.

Music: Ratata - Skillrex, Missy Elliot, Mr Oizo

Product Category: Cars

Territory: USA



production
MJZ
Director: Henry Hobson
DOP: Adam Arkapaw
editing
Cabin Edit
Editor: Dusten Zimmerman / Greg Scruton
color
Company3
Colourist: Dave Hussey

  Hyundai - 'Bigger, Better, Smarter, and Faster'


Hyundai
'Bigger, Better, Smarter, and Faster'
10 June 2024 60s

Rated ra-ta-ta.

This deft commercial says Hyundai's electric vehicles are "bigger, better, smarter, and faster" than ever before. Yes, that sounds like a Daft Punk song, but the car maker have a belter of a spot to go with it.

Propelled by 'Ratata', a breakbeat track courtesy of Skillrex, Missy Elliot, and Mr Oizo, the ad bathes a whole city block in coloured light. Director Henry Hobson and DP Adam Arkapaw's palette is pure synthwave, with electric pinks, blues, and greens that put regular street lights to shame.

The all-important car photography is tight and slick, but also playful. "There's joy in every journey," we're told, and the professional drivers that skid around every corner and pull off J-turn after J-turn abide by that statement.

Even the Traffic Light Man dances rather than walks, as the party spirit enter every fixture. This is how electricity should move, say the brand.

Music: Ratata - Skillrex, Missy Elliot, Mr Oizo

Product Category: Cars

Territory: USA



production
MJZ
Director: Henry Hobson
DOP: Adam Arkapaw
editing
Cabin Edit
Editor: Dusten Zimmerman / Greg Scruton
color
Company3
Colourist: Dave Hussey

Hyundai 10 June 2024
'Bigger, Better, Smarter, and Faster' 60s

Rated ra-ta-ta.

by Andrew MacGregor

This deft commercial says Hyundai's electric vehicles are "bigger, better, smarter, and faster" than ever before. Yes, that sounds like a Daft Punk song, but the car maker have a belter of a spot to go with it.

Propelled by 'Ratata', a breakbeat track courtesy of Skillrex, Missy Elliot, and Mr Oizo, the ad bathes a whole city block in coloured light. Director Henry Hobson and DP Adam Arkapaw's palette is pure synthwave, with electric pinks, blues, and greens that put regular street lights to shame.

The all-important car photography is tight and slick, but also playful. "There's joy in every journey," we're told, and the professional drivers that skid around every corner and pull off J-turn after J-turn abide by that statement.

Even the Traffic Light Man dances rather than walks, as the party spirit enter every fixture. This is how electricity should move, say the brand.

Music: Ratata - Skillrex, Missy Elliot, Mr Oizo

Product Category: Cars

Territory: USA



production
MJZ
Director: Henry Hobson
DOP: Adam Arkapaw
editing
Cabin Edit
Editor: Dusten Zimmerman / Greg Scruton
color
Company3
Colourist: Dave Hussey