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Homebase
'All Your Home Needs'
25 March 2024 30s
Synergy energy
by Andrew MacGregor

Homebase last appeared on DAVID in 2021, when Dick and Angel Strawbridge went overboard with Christmas decorations. Over three years later, we have agency Otherway's debut commercial for the home and garden retailer: a stop-motion parade of tools, fixtures, fittings, storage solutions, and paint.

The tone is upbeat and conversational ("Your bum needs a seat like a dustpan needs a brush"), aided by director Chris Ullens's light touch and a lively VO performance. Whether viewers treat DIY like a religion or just like baskets with dog ears, the brand insist they have the Easter weekend and beyond covered.

Product Category: DIY Retailers

Territory: UK



production
Park Village
Director: Chris Ullens
Producer: Angelica Riccardi
EP: Ollie Allgrove
DOP: Jamie Durand
Prod Design: Brin Frost
color
Coffee & TV
Colourist: Lewis Crossfield
sound
Jungle Studios
Sound: Ben Leeves
composer
Mcasso
Composer: Jasmine Meaden
music
Mcasso
Voice: Farrel Hegarty

  Homebase - 'All Your Home Needs'


Homebase
'All Your Home Needs'
25 March 2024 30s

Synergy energy

Homebase last appeared on DAVID in 2021, when Dick and Angel Strawbridge went overboard with Christmas decorations. Over three years later, we have agency Otherway's debut commercial for the home and garden retailer: a stop-motion parade of tools, fixtures, fittings, storage solutions, and paint.

The tone is upbeat and conversational ("Your bum needs a seat like a dustpan needs a brush"), aided by director Chris Ullens's light touch and a lively VO performance. Whether viewers treat DIY like a religion or just like baskets with dog ears, the brand insist they have the Easter weekend and beyond covered.

Product Category: DIY Retailers

Territory: UK



production
Park Village
Director: Chris Ullens
Producer: Angelica Riccardi
EP: Ollie Allgrove
DOP: Jamie Durand
Prod Design: Brin Frost
color
Coffee & TV
Colourist: Lewis Crossfield
sound
Jungle Studios
Sound: Ben Leeves
composer
Mcasso
Composer: Jasmine Meaden
music
Mcasso
Voice: Farrel Hegarty

Homebase 25 March 2024
'All Your Home Needs' 30s

Synergy energy

by Andrew MacGregor

Homebase last appeared on DAVID in 2021, when Dick and Angel Strawbridge went overboard with Christmas decorations. Over three years later, we have agency Otherway's debut commercial for the home and garden retailer: a stop-motion parade of tools, fixtures, fittings, storage solutions, and paint.

The tone is upbeat and conversational ("Your bum needs a seat like a dustpan needs a brush"), aided by director Chris Ullens's light touch and a lively VO performance. Whether viewers treat DIY like a religion or just like baskets with dog ears, the brand insist they have the Easter weekend and beyond covered.

Product Category: DIY Retailers

Territory: UK



production
Park Village
Director: Chris Ullens
Producer: Angelica Riccardi
EP: Ollie Allgrove
DOP: Jamie Durand
Prod Design: Brin Frost
color
Coffee & TV
Colourist: Lewis Crossfield
sound
Jungle Studios
Sound: Ben Leeves
composer
Mcasso
Composer: Jasmine Meaden
music
Mcasso
Voice: Farrel Hegarty