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Heineken
'Deadpool & Wolverine'
21 May 2024 30s
Canned laughter.
by Andrew MacGregor

Deadpool (Ryan Reynolds) and Wolverine (Hugh Jackman) star in a madcap commercial for Heineken Silver. That's right, true believers— the Marvel Cinematic Universe is now 4% ABV. The brand's previous MCU tie-up (a Super Bowl commercial with Paul Rudd as Ant-Man) promoted a non-alcoholic beer; this one ups the ante ahead of 'Deadpool & Wolverine'.

Those keen to see the Merc with a Mouth and Weapon X knock the shit out of each other beforehand may be disappointed, as the latter just throws the former against a tree. Instead, the brand remove Logan's adamantium claws (listen out for the rusty hinge sound effect) and turn them into cans of the advertised beer.

It's a far cry from the Wolverine who necked bourbon and whiskey in 'Logan', Jackman's ostensible farewell to the character. However, we like that Deadpool dices with death when he tries to touch his new BFF on the shoulder.

Apologies for the lack of credits, we did ask for more credits... but, not for the first time, the PR team at Publicis Conseil just sent the same credits again. Sigh.

Product Category: Lagers

Territory: USA



Starring: Ryan Reynolds / Hugh Jackman

  Heineken - 'Deadpool & Wolverine'


Heineken
'Deadpool & Wolverine'
21 May 2024 30s

Canned laughter.

Deadpool (Ryan Reynolds) and Wolverine (Hugh Jackman) star in a madcap commercial for Heineken Silver. That's right, true believers— the Marvel Cinematic Universe is now 4% ABV. The brand's previous MCU tie-up (a Super Bowl commercial with Paul Rudd as Ant-Man) promoted a non-alcoholic beer; this one ups the ante ahead of 'Deadpool & Wolverine'.

Those keen to see the Merc with a Mouth and Weapon X knock the shit out of each other beforehand may be disappointed, as the latter just throws the former against a tree. Instead, the brand remove Logan's adamantium claws (listen out for the rusty hinge sound effect) and turn them into cans of the advertised beer.

It's a far cry from the Wolverine who necked bourbon and whiskey in 'Logan', Jackman's ostensible farewell to the character. However, we like that Deadpool dices with death when he tries to touch his new BFF on the shoulder.

Apologies for the lack of credits, we did ask for more credits... but, not for the first time, the PR team at Publicis Conseil just sent the same credits again. Sigh.

Product Category: Lagers

Territory: USA



Starring: Ryan Reynolds / Hugh Jackman

Heineken 21 May 2024
'Deadpool & Wolverine' 30s

Canned laughter.

by Andrew MacGregor

Deadpool (Ryan Reynolds) and Wolverine (Hugh Jackman) star in a madcap commercial for Heineken Silver. That's right, true believers— the Marvel Cinematic Universe is now 4% ABV. The brand's previous MCU tie-up (a Super Bowl commercial with Paul Rudd as Ant-Man) promoted a non-alcoholic beer; this one ups the ante ahead of 'Deadpool & Wolverine'.

Those keen to see the Merc with a Mouth and Weapon X knock the shit out of each other beforehand may be disappointed, as the latter just throws the former against a tree. Instead, the brand remove Logan's adamantium claws (listen out for the rusty hinge sound effect) and turn them into cans of the advertised beer.

It's a far cry from the Wolverine who necked bourbon and whiskey in 'Logan', Jackman's ostensible farewell to the character. However, we like that Deadpool dices with death when he tries to touch his new BFF on the shoulder.

Apologies for the lack of credits, we did ask for more credits... but, not for the first time, the PR team at Publicis Conseil just sent the same credits again. Sigh.

Product Category: Lagers

Territory: USA



Starring: Ryan Reynolds / Hugh Jackman