Mark Molloy is on the ball right now. The director's recent work for Telstra was a love letter to Australian rules football—now he's got association football on the brain. So do the cast of this lively Heineken commercial, which champions "real hardcore fans" the world over.
They are supporters who name pets after Virgil Van Dijk, Thierry Henry, and Francisco Totti; who end Mass early to watch Inter Milan; or who leave their estate to Chelsea (the club, not a secret love child). Fandom takes many forms, and the brand get a kick out of every one.
We like how a head waiter uses her authority to nab a receipt with Van Dijk's signature on it, and how Jill Scott leaves a bride and groom (a man named after Ronaldinho) awestruck. This helps promote the return of both the men’s and women’s UEFA Champions League.
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