Fears for years.

This Health Equals spot revolves around Louis and Lorcan, two boys who share a lot in common. Home footage shows both are as cute a button and happy as can be, come rain or shine. Louis has a yellow background and Lorcan has an orange one, but the most important thing that separates them is where they were born.

Lorcan, it seems, has drawn the short straw. Supers reveal that wherever he was born, circumstances beyond his control have cut ten years off his life expectancy. It's the opposite of a head start in life, courtesy of low incomes, poor housing, and air pollution. Heath Equals want this postcode lottery to end as soon as possible.

Product Category: Events / Rallies

Territory: UK

Fears for years.

by Andrew MacGregor

This Health Equals spot revolves around Louis and Lorcan, two boys who share a lot in common. Home footage shows both are as cute a button and happy as can be, come rain or shine. Louis has a yellow background and Lorcan has an orange one, but the most important thing that separates them is where they were born.

Lorcan, it seems, has drawn the short straw. Supers reveal that wherever he was born, circumstances beyond his control have cut ten years off his life expectancy. It's the opposite of a head start in life, courtesy of low incomes, poor housing, and air pollution. Heath Equals want this postcode lottery to end as soon as possible.

Product Category: Events / Rallies

Territory: UK