Part two of this meta GEICO campaign starts off so well for the Caveman. The trailer for the documentary has dropped, and soon everyone will understand what it felt like to be the butt of the joke for so long. Much to his and Tina's chagrin, the trailer is for [drum roll] 'Legend of the Lizard', not 'Legend of the Caveman'.
The poor bastard has been stitched up, and all he can do is listen to others wax lyrical about Martin the gecko ("Pound for pound, the best I've ever seen") and dismiss the Caveman as "someone who lets fame get to their head". Suffice ito say, this is not the redemption arc he wanted.
It's a clever excuse to insert clips of past GEICO commercials, but it also lets The Martin Agency and director David Shafei delve deeper in the caveman's broken psyche. Who knows where the emasculated spokesman goes from here, but at least he's got dog poo bags. Tina never forgets to remind him.
Product Category: Insurance