you have inside" has not. OK, Your Airness, what is that? "It," says Jordan, "is what drives the game," whether that game is basketball, football, or athletics." />
   
CommercialsPop PromosShort Films    UKInternational
Gatorade
'It Hasn't Changed'
3 June 2024 60s
Same difference.
by Andrew MacGregor

Michael Jordan retired from basketball (for the third and final time) in 2003. A lot has changed since then, believe it or not, but Jordan insists that "what you have inside" has not. OK, Your Airness, what is that?

"It," says Jordan, "is what drives the game," whether that game is basketball, football, or athletics. The likes of Buffalo Bills quarterback Josh Allen, Olympic and world 400m hurdles champion Sydney McLaughlin-Levrone, and Jayson Tatum of the Boston Celtics have that je ne sais quoi abundance.

To illustrate this, each athlete is rendered in devout black-and-white, only to drip with orange and blue sweat. This represents the time-honoured fusion of Gatorade, hard work, and pure talent—either that, or the cast need to see a doctor as soon as possible.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: USA



production
SMUGGLER
Director: Miles Jay
EP: Mary Livingston / Allison Kunzman
DOP: Marcell Rév
editing
Work Editorial
Editor: Ben Jordan
vfx
The Mill
VFX CD: James Allen
Colourist: Paul Yacono
Voice: Michael Jordan

  Gatorade - 'It Hasn't Changed'


Gatorade
'It Hasn't Changed'
3 June 2024 60s

Same difference.

Michael Jordan retired from basketball (for the third and final time) in 2003. A lot has changed since then, believe it or not, but Jordan insists that "what you have inside" has not. OK, Your Airness, what is that?

"It," says Jordan, "is what drives the game," whether that game is basketball, football, or athletics. The likes of Buffalo Bills quarterback Josh Allen, Olympic and world 400m hurdles champion Sydney McLaughlin-Levrone, and Jayson Tatum of the Boston Celtics have that je ne sais quoi abundance.

To illustrate this, each athlete is rendered in devout black-and-white, only to drip with orange and blue sweat. This represents the time-honoured fusion of Gatorade, hard work, and pure talent—either that, or the cast need to see a doctor as soon as possible.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: USA



production
SMUGGLER
Director: Miles Jay
EP: Mary Livingston / Allison Kunzman
DOP: Marcell Rév
editing
Work Editorial
Editor: Ben Jordan
vfx
The Mill
VFX CD: James Allen
Colourist: Paul Yacono
Voice: Michael Jordan

Gatorade 3 June 2024
'It Hasn't Changed' 60s

Same difference.

by Andrew MacGregor

Michael Jordan retired from basketball (for the third and final time) in 2003. A lot has changed since then, believe it or not, but Jordan insists that "what you have inside" has not. OK, Your Airness, what is that?

"It," says Jordan, "is what drives the game," whether that game is basketball, football, or athletics. The likes of Buffalo Bills quarterback Josh Allen, Olympic and world 400m hurdles champion Sydney McLaughlin-Levrone, and Jayson Tatum of the Boston Celtics have that je ne sais quoi abundance.

To illustrate this, each athlete is rendered in devout black-and-white, only to drip with orange and blue sweat. This represents the time-honoured fusion of Gatorade, hard work, and pure talent—either that, or the cast need to see a doctor as soon as possible.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: USA



production
SMUGGLER
Director: Miles Jay
EP: Mary Livingston / Allison Kunzman
DOP: Marcell Rév
editing
Work Editorial
Editor: Ben Jordan
vfx
The Mill
VFX CD: James Allen
Colourist: Paul Yacono
Voice: Michael Jordan