CommercialsPop PromosShort Films    UKInternational
Fud
'My Heritage'
27 March 2024 2 mins 06s
Words fail me.
by Andrew MacGregor

This tactile spot for Mexican meat brand Fud celebrates Hispanic Heritage Month. Cue an eloquent, sweeping monologue about what it means to be Mexican and proud of it, right? Not on this occasion—in fact, the narrator struggles to build up a head of steam with the topic sentence: "My heritage is..."

She knows it's like something, feels like something, reminds her of something, but the words escape her. That’s OK for two reasons: first, director Alexis Gomez and DP Leo Calzoni's intimate visuals say a lot; second, the brand remind viewers that heritage "can't be limited to a single description".

Product Category: Meat

Territory: Mexico



Editor: Armen Harootun
color
Company3
Colourist: Matt Osborne

  Fud - 'My Heritage'


Fud
'My Heritage'
27 March 2024 2 mins 06s

Words fail me.

This tactile spot for Mexican meat brand Fud celebrates Hispanic Heritage Month. Cue an eloquent, sweeping monologue about what it means to be Mexican and proud of it, right? Not on this occasion—in fact, the narrator struggles to build up a head of steam with the topic sentence: "My heritage is..."

She knows it's like something, feels like something, reminds her of something, but the words escape her. That’s OK for two reasons: first, director Alexis Gomez and DP Leo Calzoni's intimate visuals say a lot; second, the brand remind viewers that heritage "can't be limited to a single description".

Product Category: Meat

Territory: Mexico



Editor: Armen Harootun
color
Company3
Colourist: Matt Osborne

Fud 27 March 2024
'My Heritage' 2 mins 06s

Words fail me.

by Andrew MacGregor

This tactile spot for Mexican meat brand Fud celebrates Hispanic Heritage Month. Cue an eloquent, sweeping monologue about what it means to be Mexican and proud of it, right? Not on this occasion—in fact, the narrator struggles to build up a head of steam with the topic sentence: "My heritage is..."

She knows it's like something, feels like something, reminds her of something, but the words escape her. That’s OK for two reasons: first, director Alexis Gomez and DP Leo Calzoni's intimate visuals say a lot; second, the brand remind viewers that heritage "can't be limited to a single description".

Product Category: Meat

Territory: Mexico



Editor: Armen Harootun
color
Company3
Colourist: Matt Osborne