CommercialsPop PromosShort Films    UKInternational
Free Nationals, A$AP Rocky, Anderson .Paak
'Gangsta'
1 March 2024 4 mins 41s

Believe it or not, it's forty-eight years since Alan Parker's 'Bugsy Malone' graced our cinema screens, but the spirit of his gangster movie can be spotted in the DNA of this marvellous promo for 'Gangsta' - a collaboration between the Free Nationals, A$AP Rocky and Anderson .Paak.

The rationale for casting children, and having them act out playful versions of gang interactions is provided by the only seen with adult actors. In it, the mother of a child who idolises his gangster father expresses her concern about the path he is on.

Director François Rousselet has a lot of fun with the conceit, and – DAVID suspects – his cast did as well (of course, if they had too much fun, then it must have been less fun for Rousselet!)

Ultimately, despite the frivolous nature of what we see on screen, this is an effective reminder that there is a serious price to be paid when youngsters look up to the wrong people, so this promo works on multiple levels.

Product Category: Promos

Territory: USA



Director: François Rousselet (Riff Raff Films)
editing
Final Cut
Editor: Adriana Legay
Colourist: Arthur Paux

  Free Nationals, A$AP Rocky, Anderson .Paak - 'Gangsta'


Free Nationals, A$AP Rocky, Anderson .Paak
'Gangsta'
1 March 2024 4 mins 41s

Believe it or not, it's forty-eight years since Alan Parker's 'Bugsy Malone' graced our cinema screens, but the spirit of his gangster movie can be spotted in the DNA of this marvellous promo for 'Gangsta' - a collaboration between the Free Nationals, A$AP Rocky and Anderson .Paak.

The rationale for casting children, and having them act out playful versions of gang interactions is provided by the only seen with adult actors. In it, the mother of a child who idolises his gangster father expresses her concern about the path he is on.

Director François Rousselet has a lot of fun with the conceit, and – DAVID suspects – his cast did as well (of course, if they had too much fun, then it must have been less fun for Rousselet!)

Ultimately, despite the frivolous nature of what we see on screen, this is an effective reminder that there is a serious price to be paid when youngsters look up to the wrong people, so this promo works on multiple levels.

Product Category: Promos

Territory: USA



Director: François Rousselet (Riff Raff Films)
editing
Final Cut
Editor: Adriana Legay
Colourist: Arthur Paux

Free Nationals, A$AP Rocky, Anderson .Paak 1 March 2024
'Gangsta' 4 mins 41s

by Jason Stone

Believe it or not, it's forty-eight years since Alan Parker's 'Bugsy Malone' graced our cinema screens, but the spirit of his gangster movie can be spotted in the DNA of this marvellous promo for 'Gangsta' - a collaboration between the Free Nationals, A$AP Rocky and Anderson .Paak.

The rationale for casting children, and having them act out playful versions of gang interactions is provided by the only seen with adult actors. In it, the mother of a child who idolises his gangster father expresses her concern about the path he is on.

Director François Rousselet has a lot of fun with the conceit, and – DAVID suspects – his cast did as well (of course, if they had too much fun, then it must have been less fun for Rousselet!)

Ultimately, despite the frivolous nature of what we see on screen, this is an effective reminder that there is a serious price to be paid when youngsters look up to the wrong people, so this promo works on multiple levels.

Product Category: Promos

Territory: USA



Director: François Rousselet (Riff Raff Films)
editing
Final Cut
Editor: Adriana Legay
Colourist: Arthur Paux