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Formula E
'It's On'
15 January 2024 60s
Shake it up.
by Andrew MacGregor

The 2024 Formula E season includes races in Japan and China—two countries hit by powerful earthquakes in recent weeks. This trailer was shot before these deadly events, but you wonder if the championship now regret this seismic commercial somewhat.

If they do, agency Uncommon and director Max Sherman still have much to be proud of. The idea is that Formula E is more powerful than you might think, which is bad news for the local antique shop that Sherman and his crew commandeer. This is why more businesses should glue their stock to the shelves.

High speeds, tight corners, and spectacular crashes become tremors that rock the store, though the man behind the counter is still able to answer the phone like a true owner. We're not sure how he’s able to hear the caller, as the robust sound design is set to 'you break it, you bought it'.

Music: Love is Funny - Aki Aleong

Product Category: Sports Events

Territory: UK


agency
Uncommon
CD: Caleb Al-Jorani
Creative: Sara Sutherland (Droga5 London) / Ash Hamilton
Producer: Tania Kane
production
Somesuch
Director: Max Sherman
Producer: Tarquin Glass
editing
The Quarry
Editor: Ben Campbell
color
Untold Studios
Colourist: Julien Alary
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell

  Formula E - 'It's On'


Formula E
'It's On'
15 January 2024 60s

Shake it up.

The 2024 Formula E season includes races in Japan and China—two countries hit by powerful earthquakes in recent weeks. This trailer was shot before these deadly events, but you wonder if the championship now regret this seismic commercial somewhat.

If they do, agency Uncommon and director Max Sherman still have much to be proud of. The idea is that Formula E is more powerful than you might think, which is bad news for the local antique shop that Sherman and his crew commandeer. This is why more businesses should glue their stock to the shelves.

High speeds, tight corners, and spectacular crashes become tremors that rock the store, though the man behind the counter is still able to answer the phone like a true owner. We're not sure how he’s able to hear the caller, as the robust sound design is set to 'you break it, you bought it'.

Music: Love is Funny - Aki Aleong

Product Category: Sports Events

Territory: UK


agency
Uncommon
CD: Caleb Al-Jorani
Creative: Sara Sutherland (Droga5 London) / Ash Hamilton
Producer: Tania Kane
production
Somesuch
Director: Max Sherman
Producer: Tarquin Glass
editing
The Quarry
Editor: Ben Campbell
color
Untold Studios
Colourist: Julien Alary
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell

Formula E 15 January 2024
'It's On' 60s

Shake it up.

by Andrew MacGregor

The 2024 Formula E season includes races in Japan and China—two countries hit by powerful earthquakes in recent weeks. This trailer was shot before these deadly events, but you wonder if the championship now regret this seismic commercial somewhat.

If they do, agency Uncommon and director Max Sherman still have much to be proud of. The idea is that Formula E is more powerful than you might think, which is bad news for the local antique shop that Sherman and his crew commandeer. This is why more businesses should glue their stock to the shelves.

High speeds, tight corners, and spectacular crashes become tremors that rock the store, though the man behind the counter is still able to answer the phone like a true owner. We're not sure how he’s able to hear the caller, as the robust sound design is set to 'you break it, you bought it'.

Music: Love is Funny - Aki Aleong

Product Category: Sports Events

Territory: UK


agency
Uncommon
CD: Caleb Al-Jorani
Creative: Sara Sutherland (Droga5 London) / Ash Hamilton
Producer: Tania Kane
production
Somesuch
Director: Max Sherman
Producer: Tarquin Glass
editing
The Quarry
Editor: Ben Campbell
color
Untold Studios
Colourist: Julien Alary
sound
750MPH
Sound: Sam Ashwell / Jake Ashwell