CommercialsPop PromosShort Films    UKInternational
Fat White Family
'Work'
25 April 2024 4 mins 29s
Work
by Andrew MacGregor

The promo for Fat White Family's 'Work' is a loose remake of the training montage from 'Rocky IV'. There are no logs, rickshaws, or snow drifts here—just a white-collar worker ready to destroy himself in pursuit of greatness. If his family life falls apart or his sanity drowns in blood, sweat, and tears, so be it.

Frontman Lias Saoudi plays the lead role with feral gusto, unable to switch off as he pursues physical and financial supremacy. His enablers are a bunch of underground brawlers who thought Fight Club was too soft, who push the man to his limits and further away from his wife.

It's clear that directors CC Wade (Michael and Paraic Morrissey) have fed off the spiky, electrified mania of the track. We expect them to go from strength to strength, but the protagonist's fate is less certain.

Product Category: Promos

Territory: UK



production
Somesuch
Director: C C Wade
Producer: Biba Thomas
EP: Lana Salfiti
DOP: Moritz Moessinger (Vision)
1st AD: Joe Mulvihill
Editor: C C Wade
color
Black Kite Studios
Colourist: Richard Fearon

  Fat White Family - 'Work'


Fat White Family
'Work'
25 April 2024 4 mins 29s

Work

The promo for Fat White Family's 'Work' is a loose remake of the training montage from 'Rocky IV'. There are no logs, rickshaws, or snow drifts here—just a white-collar worker ready to destroy himself in pursuit of greatness. If his family life falls apart or his sanity drowns in blood, sweat, and tears, so be it.

Frontman Lias Saoudi plays the lead role with feral gusto, unable to switch off as he pursues physical and financial supremacy. His enablers are a bunch of underground brawlers who thought Fight Club was too soft, who push the man to his limits and further away from his wife.

It's clear that directors CC Wade (Michael and Paraic Morrissey) have fed off the spiky, electrified mania of the track. We expect them to go from strength to strength, but the protagonist's fate is less certain.

Product Category: Promos

Territory: UK



production
Somesuch
Director: C C Wade
Producer: Biba Thomas
EP: Lana Salfiti
DOP: Moritz Moessinger (Vision)
1st AD: Joe Mulvihill
Editor: C C Wade
color
Black Kite Studios
Colourist: Richard Fearon

Fat White Family 25 April 2024
'Work' 4 mins 29s

Work

by Andrew MacGregor

The promo for Fat White Family's 'Work' is a loose remake of the training montage from 'Rocky IV'. There are no logs, rickshaws, or snow drifts here—just a white-collar worker ready to destroy himself in pursuit of greatness. If his family life falls apart or his sanity drowns in blood, sweat, and tears, so be it.

Frontman Lias Saoudi plays the lead role with feral gusto, unable to switch off as he pursues physical and financial supremacy. His enablers are a bunch of underground brawlers who thought Fight Club was too soft, who push the man to his limits and further away from his wife.

It's clear that directors CC Wade (Michael and Paraic Morrissey) have fed off the spiky, electrified mania of the track. We expect them to go from strength to strength, but the protagonist's fate is less certain.

Product Category: Promos

Territory: UK



production
Somesuch
Director: C C Wade
Producer: Biba Thomas
EP: Lana Salfiti
DOP: Moritz Moessinger (Vision)
1st AD: Joe Mulvihill
Editor: C C Wade
color
Black Kite Studios
Colourist: Richard Fearon