There are shades of 'Beetlejuice' to this promo for Ella Eyre and Tiggs Da Author's 'Head in the Ground'. Eyre is buried alive, so to speak, but she has more room to manoeuvre than Uma Thurman or Ryan Reynolds did. In fact, her tomb is more like a bedroom, with a coffin, a rug, a lamp, and a side table.
It's her refuge from the world up top—a place where she "spent way too much time doing the wrong thing". Guest vocalist Tiggs Da Author prompts Eyre to resurface and enjoy the goth pop cemetery that director Dora Paphides and production designer Sasha Hilton have put together.
From the purple sky to the gnarled trees and stuffed crows by the tombstones, the whole scene brims with Halloween spirit. It may only be January, but it's good to steal a march on the neighbours.
Product Category: Promos