Some couples go to Makeout Point, others go to Makeout Creek. Elbow add a new spot to the list, Lovers' Leap, a place where Guy Garvey sings: "Throw my body off the side/There to meet my waiting bride." After that? "They can name the crater we make after you/And sell little statues of us." He sure knows how to make a girl feel special, eh?
'Lovers' Leap' (the first single from Elbow's tenth studio album, 'Audio Vertigo') is not a conventional love song, and that plays in its favour. If you want a traditional ballad or schmaltz-fest free of uncertainty and risk, Valentine’s Day is just around the corner.
Though love is not always black and white, Henry Oliver and Justin de Pru's thoughtful promo is. A man (Lace Akpojaro) and a woman (Jessie Jing) run through the London night to find each other—when they do, the eponymous jump is rendered with real technical skill and monochrome beauty.
Product Category: Promos