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EE
'Hate. Not in My Shirt: England'
14 June 2024 60s
The love-hate relationship.
by Andrew MacGregor

One of two anti-hate commercials directed by Sam Aminzadeh for EE, this instalment focuses on England. Scored by 'Love Will Tear Us Apart' (geddit?), the ad drowns out the sort of vitriol that makes fans and players alike despair. Marcus Rashford may have missed out on a place in the England squad for the Euros, but the brand acknowledge his importance to the cause with a brief cameo.

This picks up and runs with the vibe created for EE in some of the best advertising of last year, and this campaign has the potential to transform the perception of the mobile phone company. The highest compliment that can be paid to any series of commercials is a sense that you can't wait to see the next one, and that's very much the case here.

Music: Love Will Tear Us Apart - Joy Division

Product Category: Mobile Phone Networks

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: William John
Snr Creative: Samuel Simmonds / George Coyle
Creative: Harv Bains / Chris Landy
Producer: Barney Ferguson / Ilya Maksymenko (WPA)
Prod Design: Arthur de Borman (Vision)
service
MTP
Producer: Emma Pais
Costume: Verity May Lane
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills / Anthony Moore

  EE - 'Hate. Not in My Shirt: England'


EE
'Hate. Not in My Shirt: England'
14 June 2024 60s

The love-hate relationship.

One of two anti-hate commercials directed by Sam Aminzadeh for EE, this instalment focuses on England. Scored by 'Love Will Tear Us Apart' (geddit?), the ad drowns out the sort of vitriol that makes fans and players alike despair. Marcus Rashford may have missed out on a place in the England squad for the Euros, but the brand acknowledge his importance to the cause with a brief cameo.

This picks up and runs with the vibe created for EE in some of the best advertising of last year, and this campaign has the potential to transform the perception of the mobile phone company. The highest compliment that can be paid to any series of commercials is a sense that you can't wait to see the next one, and that's very much the case here.

Music: Love Will Tear Us Apart - Joy Division

Product Category: Mobile Phone Networks

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: William John
Snr Creative: Samuel Simmonds / George Coyle
Creative: Harv Bains / Chris Landy
Producer: Barney Ferguson / Ilya Maksymenko (WPA)
Prod Design: Arthur de Borman (Vision)
service
MTP
Producer: Emma Pais
Costume: Verity May Lane
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills / Anthony Moore

EE 14 June 2024
'Hate. Not in My Shirt: England' 60s

The love-hate relationship.

by Andrew MacGregor

One of two anti-hate commercials directed by Sam Aminzadeh for EE, this instalment focuses on England. Scored by 'Love Will Tear Us Apart' (geddit?), the ad drowns out the sort of vitriol that makes fans and players alike despair. Marcus Rashford may have missed out on a place in the England squad for the Euros, but the brand acknowledge his importance to the cause with a brief cameo.

This picks up and runs with the vibe created for EE in some of the best advertising of last year, and this campaign has the potential to transform the perception of the mobile phone company. The highest compliment that can be paid to any series of commercials is a sense that you can't wait to see the next one, and that's very much the case here.

Music: Love Will Tear Us Apart - Joy Division

Product Category: Mobile Phone Networks

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: William John
Snr Creative: Samuel Simmonds / George Coyle
Creative: Harv Bains / Chris Landy
Producer: Barney Ferguson / Ilya Maksymenko (WPA)
Prod Design: Arthur de Borman (Vision)
service
MTP
Producer: Emma Pais
Costume: Verity May Lane
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills / Anthony Moore