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EE
'Hate. Not In My Shirt: Scotland'
14 June 2024 30s
Are you fit to wear the shirt?
by Andrew MacGregor

Just over two months after Scotland's new hate crime law came into force, this EE commercial looks at hate in a football context. Euro 2024 is only the second tournament Scotland have qualified for this century, so why let trolls, racists, and bigots ruin it?

They are the ones who bombard players with messages on social media, scream abuse at kids on the touchlines, and just steal oxygen from the rest of us. Rather than linger on them for too long, director Saman Aminzadeh shows Scotland's true colours.

Take the do-it-yourself saltire on the side of a car, or the woman who wears tartan and Adidas on a hillside. Words of hate have no place in this game of shirts and diverse skins—the words to "Yes, Sir, I Can Boogie" and "No Scotland, No Party" are welcome, though.

Music: Love Will Tear Us Apart - Joy Division

Product Category: Mobile Phone Networks

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: William John
Snr Creative: Samuel Simmonds / George Coyle
Creative: Harv Bains / Chris Landy
Producer: Barney Ferguson / Ilya Maksymenko (WPA)
Prod Design: Arthur de Borman (Vision)
service
MTP
Producer: Emma Pais
Costume: Verity May Lane
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills / Anthony Moore

  EE - 'Hate. Not In My Shirt: Scotland'


EE
'Hate. Not In My Shirt: Scotland'
14 June 2024 30s

Are you fit to wear the shirt?

Just over two months after Scotland's new hate crime law came into force, this EE commercial looks at hate in a football context. Euro 2024 is only the second tournament Scotland have qualified for this century, so why let trolls, racists, and bigots ruin it?

They are the ones who bombard players with messages on social media, scream abuse at kids on the touchlines, and just steal oxygen from the rest of us. Rather than linger on them for too long, director Saman Aminzadeh shows Scotland's true colours.

Take the do-it-yourself saltire on the side of a car, or the woman who wears tartan and Adidas on a hillside. Words of hate have no place in this game of shirts and diverse skins—the words to "Yes, Sir, I Can Boogie" and "No Scotland, No Party" are welcome, though.

Music: Love Will Tear Us Apart - Joy Division

Product Category: Mobile Phone Networks

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: William John
Snr Creative: Samuel Simmonds / George Coyle
Creative: Harv Bains / Chris Landy
Producer: Barney Ferguson / Ilya Maksymenko (WPA)
Prod Design: Arthur de Borman (Vision)
service
MTP
Producer: Emma Pais
Costume: Verity May Lane
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills / Anthony Moore

EE 14 June 2024
'Hate. Not In My Shirt: Scotland' 30s

Are you fit to wear the shirt?

by Andrew MacGregor

Just over two months after Scotland's new hate crime law came into force, this EE commercial looks at hate in a football context. Euro 2024 is only the second tournament Scotland have qualified for this century, so why let trolls, racists, and bigots ruin it?

They are the ones who bombard players with messages on social media, scream abuse at kids on the touchlines, and just steal oxygen from the rest of us. Rather than linger on them for too long, director Saman Aminzadeh shows Scotland's true colours.

Take the do-it-yourself saltire on the side of a car, or the woman who wears tartan and Adidas on a hillside. Words of hate have no place in this game of shirts and diverse skins—the words to "Yes, Sir, I Can Boogie" and "No Scotland, No Party" are welcome, though.

Music: Love Will Tear Us Apart - Joy Division

Product Category: Mobile Phone Networks

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: William John
Snr Creative: Samuel Simmonds / George Coyle
Creative: Harv Bains / Chris Landy
Producer: Barney Ferguson / Ilya Maksymenko (WPA)
Prod Design: Arthur de Borman (Vision)
service
MTP
Producer: Emma Pais
Costume: Verity May Lane
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills / Anthony Moore