West to impress.

You need to be bold to do karaoke—bold or off your face. Rather than rely on Dutch courage, the man in this Doritos commercial eats a grilled BBQ flavoured corn chip instead. This transports him to Grilled BBQ Land, a place where cowboys ride steaks and herd corn. Suffice it to say, this is not directed by Sergio Leone or Clint Eastwood.

The commercial is shot by Helen & Kim (Helen J Raine and Kim Hinrichs) instead, which suits the brand down to the ground. It lets the protagonist's cowboy persona (a deep-voice feller who bathes in a barrel of Doritos) to grab the microphone and embolden this karaoke night. He does cheat a little with that banjo, but his friends don't seem to care.

Product Category: Crisps

Territory: South Africa

West to impress.

by Andrew MacGregor

You need to be bold to do karaoke—bold or off your face. Rather than rely on Dutch courage, the man in this Doritos commercial eats a grilled BBQ flavoured corn chip instead. This transports him to Grilled BBQ Land, a place where cowboys ride steaks and herd corn. Suffice it to say, this is not directed by Sergio Leone or Clint Eastwood.

The commercial is shot by Helen & Kim (Helen J Raine and Kim Hinrichs) instead, which suits the brand down to the ground. It lets the protagonist's cowboy persona (a deep-voice feller who bathes in a barrel of Doritos) to grab the microphone and embolden this karaoke night. He does cheat a little with that banjo, but his friends don't seem to care.

Product Category: Crisps

Territory: South Africa