CommercialsPop PromosShort Films    UKInternational
Cruzcampo
'Choose to Cruz'
23 April 2024 60s
Roll out the barrel.
by Jason Stone

In this fun commercial for Cruzcampo – a beer from Seville – a man makes his way through a pleasant Spanish village aboard a barrel of the advertised golden nectar. To judge by the reactions of the villagers who witness his journey, there is nothing unusual about what he's doing, and most (but not all) regard him with affection.

It's a striking and attention-grabbing visual and seems certain to make the audience pay attention to the advertised product. If so this will also be down to the excellent music choice... 'My Way' by the Gypsy Kings being in every way superior to the better-known version by Frank Sinatra, and its lyrical sentiment – even when sung in an unfamiliar language – is absolutely perfect for the protagonist's unorthodox approach to beer delivery.

Music: The Gypsy Kings - My Way

Product Category: Lagers

Territory: UK


agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
MJZ
Director: Gary Freedman
Producer: Ray Leakey
DOP: Lasse Frank
Prod Design: Marcus Rowland
editing
The Assembly Rooms
Editor: Adam Spivey
vfx
Black Kite Studios
sound
750MPH
Sound: Jake Ashwell
music
The Hogan

  Cruzcampo - 'Choose to Cruz'


Cruzcampo
'Choose to Cruz'
23 April 2024 60s

Roll out the barrel.

In this fun commercial for Cruzcampo – a beer from Seville – a man makes his way through a pleasant Spanish village aboard a barrel of the advertised golden nectar. To judge by the reactions of the villagers who witness his journey, there is nothing unusual about what he's doing, and most (but not all) regard him with affection.

It's a striking and attention-grabbing visual and seems certain to make the audience pay attention to the advertised product. If so this will also be down to the excellent music choice... 'My Way' by the Gypsy Kings being in every way superior to the better-known version by Frank Sinatra, and its lyrical sentiment – even when sung in an unfamiliar language – is absolutely perfect for the protagonist's unorthodox approach to beer delivery.

Music: The Gypsy Kings - My Way

Product Category: Lagers

Territory: UK


agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
MJZ
Director: Gary Freedman
Producer: Ray Leakey
DOP: Lasse Frank
Prod Design: Marcus Rowland
editing
The Assembly Rooms
Editor: Adam Spivey
vfx
Black Kite Studios
sound
750MPH
Sound: Jake Ashwell
music
The Hogan

Cruzcampo 23 April 2024
'Choose to Cruz' 60s

Roll out the barrel.

by Jason Stone

In this fun commercial for Cruzcampo – a beer from Seville – a man makes his way through a pleasant Spanish village aboard a barrel of the advertised golden nectar. To judge by the reactions of the villagers who witness his journey, there is nothing unusual about what he's doing, and most (but not all) regard him with affection.

It's a striking and attention-grabbing visual and seems certain to make the audience pay attention to the advertised product. If so this will also be down to the excellent music choice... 'My Way' by the Gypsy Kings being in every way superior to the better-known version by Frank Sinatra, and its lyrical sentiment – even when sung in an unfamiliar language – is absolutely perfect for the protagonist's unorthodox approach to beer delivery.

Music: The Gypsy Kings - My Way

Product Category: Lagers

Territory: UK


agency
Lucky Generals
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
MJZ
Director: Gary Freedman
Producer: Ray Leakey
DOP: Lasse Frank
Prod Design: Marcus Rowland
editing
The Assembly Rooms
Editor: Adam Spivey
vfx
Black Kite Studios
sound
750MPH
Sound: Jake Ashwell
music
The Hogan