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Coventry Building Society
'The Stars of Tomorrow'
9 February 2024 5 mins 53s
Khan you dig it?
by Andrew MacGregor

After a brief but memorable stint as a Coventry Building Society Arena tour guide, Guz Khan is now a youth liaison officer for the brand. It's a shock to him ("Does it look like I got the email?"), but damned if he won't do the job now that he's here.

The brief is to inform, educate, and entertain young people interested in a CBS apprenticeship. With a skip in his step and a branded cap on his head, the BAFTA winner nominee gets stuck into pensions, life insurance, and whatever remuneration means.

Force of personality only takes him so far in the end, so it's up to Khan's chipper CBS contact to nudge him in the right direction. The two performers share great chemistry that helps almost six minutes worth of content fly by. "Ooh yea" work from agency Meanwhile and director Ben Tonge.

Product Category: Building Societies

Territory: UK


agency
Meanwhile
Creative: Brian Tonner / Joe Seller
Producer: James Wire
production
Chief TV
Director: Ben Tonge
Producer: Nick Crossley
EP: Colin Offland

  Coventry Building Society - 'The Stars of Tomorrow'


Coventry Building Society
'The Stars of Tomorrow'
9 February 2024 5 mins 53s

Khan you dig it?

After a brief but memorable stint as a Coventry Building Society Arena tour guide, Guz Khan is now a youth liaison officer for the brand. It's a shock to him ("Does it look like I got the email?"), but damned if he won't do the job now that he's here.

The brief is to inform, educate, and entertain young people interested in a CBS apprenticeship. With a skip in his step and a branded cap on his head, the BAFTA winner nominee gets stuck into pensions, life insurance, and whatever remuneration means.

Force of personality only takes him so far in the end, so it's up to Khan's chipper CBS contact to nudge him in the right direction. The two performers share great chemistry that helps almost six minutes worth of content fly by. "Ooh yea" work from agency Meanwhile and director Ben Tonge.

Product Category: Building Societies

Territory: UK


agency
Meanwhile
Creative: Brian Tonner / Joe Seller
Producer: James Wire
production
Chief TV
Director: Ben Tonge
Producer: Nick Crossley
EP: Colin Offland

Coventry Building Society 9 February 2024
'The Stars of Tomorrow' 5 mins 53s

Khan you dig it?

by Andrew MacGregor

After a brief but memorable stint as a Coventry Building Society Arena tour guide, Guz Khan is now a youth liaison officer for the brand. It's a shock to him ("Does it look like I got the email?"), but damned if he won't do the job now that he's here.

The brief is to inform, educate, and entertain young people interested in a CBS apprenticeship. With a skip in his step and a branded cap on his head, the BAFTA winner nominee gets stuck into pensions, life insurance, and whatever remuneration means.

Force of personality only takes him so far in the end, so it's up to Khan's chipper CBS contact to nudge him in the right direction. The two performers share great chemistry that helps almost six minutes worth of content fly by. "Ooh yea" work from agency Meanwhile and director Ben Tonge.

Product Category: Building Societies

Territory: UK


agency
Meanwhile
Creative: Brian Tonner / Joe Seller
Producer: James Wire
production
Chief TV
Director: Ben Tonge
Producer: Nick Crossley
EP: Colin Offland