Better late than never.

This ad features three textbook "What have I seen them in before?" actors: Dermot Lowery (Martin Schenk in 'Luther' and Father Liam Deliverance in 'Father Ted'); Steve Furst (one of the Orange studio executives); and Billy Boyle (who starred as two separate characters in 'Coronation Street').

They play friends of Dónal, a "stingy ol' fella" who, in a shock turn of events, has donated real cash money to Concern Worldwide, Ireland's largest aid and humanitarian agency. Is this the same bloke who was "so tight, he squeaked when he walked"? Now that is a turn-up for the books.

The laughter fades as the empty chair becomes too hard to ignore. Dónal, as it turns out, was "stingy in life, generous in death"—just the kind of tribute you expect from mates down the pub. Not only does a gift in his will make him the talk of the tavern, it helps make the world a better place.

Product Category: Charities

Territory: Ireland

Better late than never.

by Andrew MacGregor

This ad features three textbook "What have I seen them in before?" actors: Dermot Lowery (Martin Schenk in 'Luther' and Father Liam Deliverance in 'Father Ted'); Steve Furst (one of the Orange studio executives); and Billy Boyle (who starred as two separate characters in 'Coronation Street').

They play friends of Dónal, a "stingy ol' fella" who, in a shock turn of events, has donated real cash money to Concern Worldwide, Ireland's largest aid and humanitarian agency. Is this the same bloke who was "so tight, he squeaked when he walked"? Now that is a turn-up for the books.

The laughter fades as the empty chair becomes too hard to ignore. Dónal, as it turns out, was "stingy in life, generous in death"—just the kind of tribute you expect from mates down the pub. Not only does a gift in his will make him the talk of the tavern, it helps make the world a better place.

Product Category: Charities

Territory: Ireland