CommercialsPop PromosShort Films    UKInternational
Coca Cola
'Free Throw Madness'
25 March 2024 60s
We're all mad here.
by Andrew MacGregor

This Coca-Cola spot is less show and tell and more throw and yell. As the "official fan refreshment" of March Madness, college basketball's annual knockout tournament, the brand wish to celebrate those who bring the noise to each arena.

Scored by a cover of 'I Put a Spell On You', the ad centres around the free throw—a penalty shot and a test of nerve. Yet director Paul Geusebroek is more interested in the crowd, where team colours are loud and fans are louder still. Rugby asks supporters to respect the kicker; basketball tells the thrower to get on with it.

Wholesome distractions include trumpets, a tube man, and a clown on a unicycle. We like to think the director's cut includes someone who throws a glass bottle and gets chucked out by security.

Music: I Put a Spell on You (cover)

Product Category: Fizzy Sweet Drink

Territory: USA



production
Iconoclast
Director: Paul Geusebroek
Producer: Ayelet Weinerman
EP: Caroline Pham
DOP: Menno Mans
editing
Work Editorial
Editor: Biff Butler

  Coca Cola - 'Free Throw Madness'


Coca Cola
'Free Throw Madness'
25 March 2024 60s

We're all mad here.

This Coca-Cola spot is less show and tell and more throw and yell. As the "official fan refreshment" of March Madness, college basketball's annual knockout tournament, the brand wish to celebrate those who bring the noise to each arena.

Scored by a cover of 'I Put a Spell On You', the ad centres around the free throw—a penalty shot and a test of nerve. Yet director Paul Geusebroek is more interested in the crowd, where team colours are loud and fans are louder still. Rugby asks supporters to respect the kicker; basketball tells the thrower to get on with it.

Wholesome distractions include trumpets, a tube man, and a clown on a unicycle. We like to think the director's cut includes someone who throws a glass bottle and gets chucked out by security.

Music: I Put a Spell on You (cover)

Product Category: Fizzy Sweet Drink

Territory: USA



production
Iconoclast
Director: Paul Geusebroek
Producer: Ayelet Weinerman
EP: Caroline Pham
DOP: Menno Mans
editing
Work Editorial
Editor: Biff Butler

Coca Cola 25 March 2024
'Free Throw Madness' 60s

We're all mad here.

by Andrew MacGregor

This Coca-Cola spot is less show and tell and more throw and yell. As the "official fan refreshment" of March Madness, college basketball's annual knockout tournament, the brand wish to celebrate those who bring the noise to each arena.

Scored by a cover of 'I Put a Spell On You', the ad centres around the free throw—a penalty shot and a test of nerve. Yet director Paul Geusebroek is more interested in the crowd, where team colours are loud and fans are louder still. Rugby asks supporters to respect the kicker; basketball tells the thrower to get on with it.

Wholesome distractions include trumpets, a tube man, and a clown on a unicycle. We like to think the director's cut includes someone who throws a glass bottle and gets chucked out by security.

Music: I Put a Spell on You (cover)

Product Category: Fizzy Sweet Drink

Territory: USA



production
Iconoclast
Director: Paul Geusebroek
Producer: Ayelet Weinerman
EP: Caroline Pham
DOP: Menno Mans
editing
Work Editorial
Editor: Biff Butler