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Citroën C3
'The Revolution Has Begun'
3 June 2024 80s
The French job.
by Andrew MacGregor

The French Revolution meets 'The Italian Job' in this glib commercial for Citroën. It's an eighteenth-century party at the palace, with more cake than Marie Antoinette would know what to do with. With croquet and tennis in full swing, life is good for the elite. Until it's not.

To the sound of 'Suffragette City' by David Bowie, rebels storm the palace to steal not weapons, fine art, or grain, but three Citroën ë-C3s—one blue, one white, and one red. What follows is a desperate and messy attempt by high society to keep electric vehicle technology for themselves.

The result does Bond's reputation for stylish slapstick no harm whatsoever. Horses chase after cars, croquet balls fly through the air, and cake explodes left, right, and centre. One sweet-toothed noblewoman cannot help be swept along by the revolution, as if keen to be on the right side of automotive history.

Citroën hope that the work spurs potential owners into action at a time when EV elitism is rife. Should any riots break out, authorities know who to blame!

Music: Suffragette City - David Bowie

Product Category: Cars

Territory: UK


/ Abigail Stephenson (Droga5 London)
production
Stink
Director: Fredrik Bond (MJZ)
Producer: Alicia Richards
EP: Hélène Segol / Jérôme Denis
DOP: Arnaud Potier
Prod Design: Fritjof Granström
1st AD: Levente Kölcsey
editing
Marshall Street Editors
Editor: Patric Ryan
color
Company3
Colourist: Jean-Clément Soret / Matthieu Toullet

  Citroën C3 - 'The Revolution Has Begun'


Citroën C3
'The Revolution Has Begun'
3 June 2024 80s

The French job.

The French Revolution meets 'The Italian Job' in this glib commercial for Citroën. It's an eighteenth-century party at the palace, with more cake than Marie Antoinette would know what to do with. With croquet and tennis in full swing, life is good for the elite. Until it's not.

To the sound of 'Suffragette City' by David Bowie, rebels storm the palace to steal not weapons, fine art, or grain, but three Citroën ë-C3s—one blue, one white, and one red. What follows is a desperate and messy attempt by high society to keep electric vehicle technology for themselves.

The result does Bond's reputation for stylish slapstick no harm whatsoever. Horses chase after cars, croquet balls fly through the air, and cake explodes left, right, and centre. One sweet-toothed noblewoman cannot help be swept along by the revolution, as if keen to be on the right side of automotive history.

Citroën hope that the work spurs potential owners into action at a time when EV elitism is rife. Should any riots break out, authorities know who to blame!

Music: Suffragette City - David Bowie

Product Category: Cars

Territory: UK


/ Abigail Stephenson (Droga5 London)
production
Stink
Director: Fredrik Bond (MJZ)
Producer: Alicia Richards
EP: Hélène Segol / Jérôme Denis
DOP: Arnaud Potier
Prod Design: Fritjof Granström
1st AD: Levente Kölcsey
editing
Marshall Street Editors
Editor: Patric Ryan
color
Company3
Colourist: Jean-Clément Soret / Matthieu Toullet

Citroën C3 3 June 2024
'The Revolution Has Begun' 80s

The French job.

by Andrew MacGregor

The French Revolution meets 'The Italian Job' in this glib commercial for Citroën. It's an eighteenth-century party at the palace, with more cake than Marie Antoinette would know what to do with. With croquet and tennis in full swing, life is good for the elite. Until it's not.

To the sound of 'Suffragette City' by David Bowie, rebels storm the palace to steal not weapons, fine art, or grain, but three Citroën ë-C3s—one blue, one white, and one red. What follows is a desperate and messy attempt by high society to keep electric vehicle technology for themselves.

The result does Bond's reputation for stylish slapstick no harm whatsoever. Horses chase after cars, croquet balls fly through the air, and cake explodes left, right, and centre. One sweet-toothed noblewoman cannot help be swept along by the revolution, as if keen to be on the right side of automotive history.

Citroën hope that the work spurs potential owners into action at a time when EV elitism is rife. Should any riots break out, authorities know who to blame!

Music: Suffragette City - David Bowie

Product Category: Cars

Territory: UK


/ Abigail Stephenson (Droga5 London)
production
Stink
Director: Fredrik Bond (MJZ)
Producer: Alicia Richards
EP: Hélène Segol / Jérôme Denis
DOP: Arnaud Potier
Prod Design: Fritjof Granström
1st AD: Levente Kölcsey
editing
Marshall Street Editors
Editor: Patric Ryan
color
Company3
Colourist: Jean-Clément Soret / Matthieu Toullet