The bee all and end all.

Michael Caine would prefer it if no one remembered 1978's 'The Swarm', but dialogue like "The bees have always been our friends" is impossible to forget. Abdul Ahmad also likes bees, only we'd trust him over Dr Bradford Crane any day of the week.

So do Chill Insurance, the brand that urges people not to get so worked up about quotes and policies. They should take a page out of Ahmad's book instead—no matter how many times he gets stung, he never loses his cool. "I always say it is a short life," Ahmad ponders, "so why are we stressed?"

That's what we hear from the man; what we see is an eight-centimetre, 3D printed model of Ahmad that is dwarfed by flowers and crawled on by bees. Not only does it draw the eye more than a common or garden interview, but it also puts life into perspective.

Product Category: Insurance

Territory: Ireland

The bee all and end all.

by Andrew MacGregor

Michael Caine would prefer it if no one remembered 1978's 'The Swarm', but dialogue like "The bees have always been our friends" is impossible to forget. Abdul Ahmad also likes bees, only we'd trust him over Dr Bradford Crane any day of the week.

So do Chill Insurance, the brand that urges people not to get so worked up about quotes and policies. They should take a page out of Ahmad's book instead—no matter how many times he gets stung, he never loses his cool. "I always say it is a short life," Ahmad ponders, "so why are we stressed?"

That's what we hear from the man; what we see is an eight-centimetre, 3D printed model of Ahmad that is dwarfed by flowers and crawled on by bees. Not only does it draw the eye more than a common or garden interview, but it also puts life into perspective.

Product Category: Insurance

Territory: Ireland