Handle with care.

This ad claims that "99% of people eat Cheetos with their dominant hand". Is that true? Who cares? The important thing is that we get a great commercial out of it. Directed by Harold Einstein, the ad shows how people from all walks of life cope when their good hand is covered in cheesy dust (or Cheetle, to use the technical term). As it turns out… not well.

Take the police sketch artist who promises they will catch, erm, whatever strange creature he just drew. Or the football player who hits a man in the side of the head. Or the plastic surgeon who… well, some surprises are best left intact. What we can tell you is that the brand have an inordinate amount of fun with orange residue.

Product Category: Crisps

Territory: USA

Handle with care.

by Andrew MacGregor

This ad claims that "99% of people eat Cheetos with their dominant hand". Is that true? Who cares? The important thing is that we get a great commercial out of it. Directed by Harold Einstein, the ad shows how people from all walks of life cope when their good hand is covered in cheesy dust (or Cheetle, to use the technical term). As it turns out… not well.

Take the police sketch artist who promises they will catch, erm, whatever strange creature he just drew. Or the football player who hits a man in the side of the head. Or the plastic surgeon who… well, some surprises are best left intact. What we can tell you is that the brand have an inordinate amount of fun with orange residue.

Product Category: Crisps

Territory: USA