CommercialsPop PromosShort Films    UKInternational
Charli XCX
'360'
14 May 2024 4 mins 10s
360
by Andrew MacGregor

How do you choose the next It girl? You get as many of them involved in the recruitment process, of course. Chloë Sevigny, Julia Fox, Gabbriette, Rachel Sennott, and more join Charli XCX in a meta melee of a promo for '360', a track that boils the singer-songwriter's personality down to "666 with a princess streak". Expect to see that in many a social media bio.

The song has all the chutzpah you'd expect from the artist—DAVID would never forgive himself if he called it the XCX factor—but Aidan Zamiri's promo is the special, self-referential sauce. The cast are great value as the yah brigade who tell a waitress that she is The One ("You have to be, like, known, but at the same time... unknowable").

To judge by the evidence on social media, it has been very well received. After all, you should never underestimate the power of Sevigny.

Product Category: Promos

Territory: UK


production
Object & Animal
Director: Aidan Zamiri
Creative Director: Imogene Strauss
Producer: Jami Arceo / Evan Thicke
EP: Alex Brinkman
DOP: Ben Carey
Prod Design: Grace Surnow
1st AD: Mike Alberts
Choreography: C Prinz
Editor: Neal Farmer
Colourist: Myles Bevan

  Charli XCX - '360'


Charli XCX
'360'
14 May 2024 4 mins 10s

360

How do you choose the next It girl? You get as many of them involved in the recruitment process, of course. Chloë Sevigny, Julia Fox, Gabbriette, Rachel Sennott, and more join Charli XCX in a meta melee of a promo for '360', a track that boils the singer-songwriter's personality down to "666 with a princess streak". Expect to see that in many a social media bio.

The song has all the chutzpah you'd expect from the artist—DAVID would never forgive himself if he called it the XCX factor—but Aidan Zamiri's promo is the special, self-referential sauce. The cast are great value as the yah brigade who tell a waitress that she is The One ("You have to be, like, known, but at the same time... unknowable").

To judge by the evidence on social media, it has been very well received. After all, you should never underestimate the power of Sevigny.

Product Category: Promos

Territory: UK


/ Object & Animal
Director: Aidan Zamiri
Creative Director: Imogene Strauss
Producer: Jami Arceo / Evan Thicke
EP: Alex Brinkman
DOP: Ben Carey
Prod Design: Grace Surnow
1st AD: Mike Alberts
Choreography: C Prinz
Editor: Neal Farmer
Colourist: Myles Bevan

Charli XCX 14 May 2024
'360' 4 mins 10s

360

by Andrew MacGregor

How do you choose the next It girl? You get as many of them involved in the recruitment process, of course. Chloë Sevigny, Julia Fox, Gabbriette, Rachel Sennott, and more join Charli XCX in a meta melee of a promo for '360', a track that boils the singer-songwriter's personality down to "666 with a princess streak". Expect to see that in many a social media bio.

The song has all the chutzpah you'd expect from the artist—DAVID would never forgive himself if he called it the XCX factor—but Aidan Zamiri's promo is the special, self-referential sauce. The cast are great value as the yah brigade who tell a waitress that she is The One ("You have to be, like, known, but at the same time... unknowable").

To judge by the evidence on social media, it has been very well received. After all, you should never underestimate the power of Sevigny.

Product Category: Promos

Territory: UK


/ Object & Animal
Director: Aidan Zamiri
Creative Director: Imogene Strauss
Producer: Jami Arceo / Evan Thicke
EP: Alex Brinkman
DOP: Ben Carey
Prod Design: Grace Surnow
1st AD: Mike Alberts
Choreography: C Prinz
Editor: Neal Farmer
Colourist: Myles Bevan