CommercialsPop PromosShort Films    UKInternational
Casey House
'Stigmavir'
9 June 2024 2 mins 07s
Twatting stigma in the face.
by Jason Stone

DAVID suspects this thought-provoking film may not land well with those it targets, as they will likely find it condescending but it shines a light on an enormous issue in healthcare and does so with a comic brutality that's impossible to ignore. Healthcare workers may resent the message but that doesn't mean it won't make them reconsider their actions.

Even in 2024, HIV is a hugely stigmatised condition and that makes its life-changing impact even harder to bear. Those affected by it have to choose whom to tell very carefully, as friendships may well be tested by the revelation, and family relationships could alter irrevocably. If, on top of all that, you find yourself being treated judgementally and with fear when you are receiving healthcare treatment, the burden must be intolerable.

Approaching this issue with humour, and using a famous gay anthem, feels jarring at first. But then you realise it's a wonderful 'fuck you' to those in need of the fictional cure it 'advertises'.

Product Category: Medical Services

Territory: Canada



color
Artjail
Colourist: Clinton Homuth

  Casey House - 'Stigmavir'


Casey House
'Stigmavir'
9 June 2024 2 mins 07s

Twatting stigma in the face.

DAVID suspects this thought-provoking film may not land well with those it targets, as they will likely find it condescending but it shines a light on an enormous issue in healthcare and does so with a comic brutality that's impossible to ignore. Healthcare workers may resent the message but that doesn't mean it won't make them reconsider their actions.

Even in 2024, HIV is a hugely stigmatised condition and that makes its life-changing impact even harder to bear. Those affected by it have to choose whom to tell very carefully, as friendships may well be tested by the revelation, and family relationships could alter irrevocably. If, on top of all that, you find yourself being treated judgementally and with fear when you are receiving healthcare treatment, the burden must be intolerable.

Approaching this issue with humour, and using a famous gay anthem, feels jarring at first. But then you realise it's a wonderful 'fuck you' to those in need of the fictional cure it 'advertises'.

Product Category: Medical Services

Territory: Canada



color
Artjail
Colourist: Clinton Homuth

Casey House 9 June 2024
'Stigmavir' 2 mins 07s

Twatting stigma in the face.

by Jason Stone

DAVID suspects this thought-provoking film may not land well with those it targets, as they will likely find it condescending but it shines a light on an enormous issue in healthcare and does so with a comic brutality that's impossible to ignore. Healthcare workers may resent the message but that doesn't mean it won't make them reconsider their actions.

Even in 2024, HIV is a hugely stigmatised condition and that makes its life-changing impact even harder to bear. Those affected by it have to choose whom to tell very carefully, as friendships may well be tested by the revelation, and family relationships could alter irrevocably. If, on top of all that, you find yourself being treated judgementally and with fear when you are receiving healthcare treatment, the burden must be intolerable.

Approaching this issue with humour, and using a famous gay anthem, feels jarring at first. But then you realise it's a wonderful 'fuck you' to those in need of the fictional cure it 'advertises'.

Product Category: Medical Services

Territory: Canada



color
Artjail
Colourist: Clinton Homuth