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Canterbury
'120 Years'
11 March 2024 2 mins 43s
The Canterbury tale.
by Andrew MacGregor

Canterbury of New Zealand turn 120 this year, and Tom Gould has directed one heck of a birthday card. With access to reams of archive footage and some of the best vistas in Aotearoa, Gould shows what the brand—and those who wear the the three Canterbury kiwis—are made of.

Before they became synonymous with sport, the Auckland-based company made uniforms for soldiers in World War I. Once military service was over, they switched focus to the All Blacks and kitted them out for almost eighty years. Whether in full colour or black-and-white, every well-chosen clip reflects this surplus of national pride.

Gould also explores how youngsters learn the haka, the dance that slaps hard in more ways than one. The brand may not supply kit for the All Blacks anymore, but they have plenty of skin in the game at grassroots level. This Canterbury tale is one-hundred-and-twenty years old, but you can tell they have a few more chapters in mind.

Product Category: Sportswear

Territory: New Zealand



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sweetshop
Director: Tom Gould
Producer: Mia Henry-Teirney
DOP: Ziga Zupancic
Prod Design: Joseph Leary
1st AD: Mario de Mendoza
Editor: Nathan Pickles

  Canterbury - '120 Years'


Canterbury
'120 Years'
11 March 2024 2 mins 43s

The Canterbury tale.

Canterbury of New Zealand turn 120 this year, and Tom Gould has directed one heck of a birthday card. With access to reams of archive footage and some of the best vistas in Aotearoa, Gould shows what the brand—and those who wear the the three Canterbury kiwis—are made of.

Before they became synonymous with sport, the Auckland-based company made uniforms for soldiers in World War I. Once military service was over, they switched focus to the All Blacks and kitted them out for almost eighty years. Whether in full colour or black-and-white, every well-chosen clip reflects this surplus of national pride.

Gould also explores how youngsters learn the haka, the dance that slaps hard in more ways than one. The brand may not supply kit for the All Blacks anymore, but they have plenty of skin in the game at grassroots level. This Canterbury tale is one-hundred-and-twenty years old, but you can tell they have a few more chapters in mind.

Product Category: Sportswear

Territory: New Zealand



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sweetshop
Director: Tom Gould
Producer: Mia Henry-Teirney
DOP: Ziga Zupancic
Prod Design: Joseph Leary
1st AD: Mario de Mendoza
Editor: Nathan Pickles

Canterbury 11 March 2024
'120 Years' 2 mins 43s

The Canterbury tale.

by Andrew MacGregor

Canterbury of New Zealand turn 120 this year, and Tom Gould has directed one heck of a birthday card. With access to reams of archive footage and some of the best vistas in Aotearoa, Gould shows what the brand—and those who wear the the three Canterbury kiwis—are made of.

Before they became synonymous with sport, the Auckland-based company made uniforms for soldiers in World War I. Once military service was over, they switched focus to the All Blacks and kitted them out for almost eighty years. Whether in full colour or black-and-white, every well-chosen clip reflects this surplus of national pride.

Gould also explores how youngsters learn the haka, the dance that slaps hard in more ways than one. The brand may not supply kit for the All Blacks anymore, but they have plenty of skin in the game at grassroots level. This Canterbury tale is one-hundred-and-twenty years old, but you can tell they have a few more chapters in mind.

Product Category: Sportswear

Territory: New Zealand



We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Sweetshop
Director: Tom Gould
Producer: Mia Henry-Teirney
DOP: Ziga Zupancic
Prod Design: Joseph Leary
1st AD: Mario de Mendoza
Editor: Nathan Pickles