Camila Cabello’s latest promo is awash with emotion. Directing duo 91 Rules (Erik Saltzman and Cameron Tidball-Sciullo) didn’t make it easy for themselves - shooting on film in the Pacific Ocean, at the elusive blue hour - but they’ve pulled off a flattering portrait of the artist as she goes through her pop star rite of passage: the transformation.

Interspersed with Cabello’s impassioned down the lens performance, are shots of her screaming underwater, smashing a piano with an axe, and hanging out a car window with the breeze in hair. Whether she’s singing “I hope you find your peace” to a former love or her younger self (there’s a nod to the latter in the last frame, with Cabello as a brunette), she makes it clear she’s done with treading water and this marks a new chapter.

Product Category: Promos

Territory: UK

by Melissa Roberts

Camila Cabello’s latest promo is awash with emotion. Directing duo 91 Rules (Erik Saltzman and Cameron Tidball-Sciullo) didn’t make it easy for themselves - shooting on film in the Pacific Ocean, at the elusive blue hour - but they’ve pulled off a flattering portrait of the artist as she goes through her pop star rite of passage: the transformation.

Interspersed with Cabello’s impassioned down the lens performance, are shots of her screaming underwater, smashing a piano with an axe, and hanging out a car window with the breeze in hair. Whether she’s singing “I hope you find your peace” to a former love or her younger self (there’s a nod to the latter in the last frame, with Cabello as a brunette), she makes it clear she’s done with treading water and this marks a new chapter.

Product Category: Promos

Territory: UK