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Cadbury
'Josh/Mum'
4 June 2024 40s
You were saying?
by Andrew MacGregor

Tom Speer directs a brace of commercials of absent-mindedness to promote Cadbury Milk &More bars. The first spot centres around Josh, a gamer too distracted by creamy almond and hazelnut praline and a layer of crispy wafer to notice his character get thumped by an ogre. His friends must wish they sided with the forces of evil.

The second spot hinges on forgotten house keys (we've all been there, and the brand know it!) Soaked to the bone and unable to get in, a teenager girl looks through the window to see her mum entranced by chocolate and caramel nut crunch. They can laugh about it one day... if the girl ever dries out, that is.

Product Category: Chocolate

Territory: UK


agency
VCCP
ECD: Chris Birch / Jonny Parker
CD: Laura Muse
Snr Creative: Haley Koehn / Louise Organ
Producer: David Vass
production
SMUGGLER
Director: Tom Speers
Producer: Claire Jones
EP: Lucy Kelly
DOP: Nick Morris (Vision)
Prod Design: Lucie Red (Wizzo & Co)
1st AD: James Sharpe
Wardrobe: Michelle May
editing
The Assembly Rooms
Editor: Eve Ashwell
vfx
Black Kite Studios
VFX Lead: Mark Stannard
color
Black Kite Studios
Colourist: Thomas Mangham
sound
750MPH
Sound: Sam Ashwell / Lucas Trigg
Casting: Ali Fearnley

  Cadbury - 'Josh/Mum'


Cadbury
'Josh/Mum'
4 June 2024 40s

You were saying?

Tom Speer directs a brace of commercials of absent-mindedness to promote Cadbury Milk &More bars. The first spot centres around Josh, a gamer too distracted by creamy almond and hazelnut praline and a layer of crispy wafer to notice his character get thumped by an ogre. His friends must wish they sided with the forces of evil.

The second spot hinges on forgotten house keys (we've all been there, and the brand know it!) Soaked to the bone and unable to get in, a teenager girl looks through the window to see her mum entranced by chocolate and caramel nut crunch. They can laugh about it one day... if the girl ever dries out, that is.

Product Category: Chocolate

Territory: UK


agency
VCCP
ECD: Chris Birch / Jonny Parker
CD: Laura Muse
Snr Creative: Haley Koehn / Louise Organ
Producer: David Vass
production
SMUGGLER
Director: Tom Speers
Producer: Claire Jones
EP: Lucy Kelly
DOP: Nick Morris (Vision)
Prod Design: Lucie Red (Wizzo & Co)
1st AD: James Sharpe
Wardrobe: Michelle May
editing
The Assembly Rooms
Editor: Eve Ashwell
vfx
Black Kite Studios
VFX Lead: Mark Stannard
color
Black Kite Studios
Colourist: Thomas Mangham
sound
750MPH
Sound: Sam Ashwell / Lucas Trigg
Casting: Ali Fearnley

Cadbury 4 June 2024
'Josh/Mum' 40s

You were saying?

by Andrew MacGregor

Tom Speer directs a brace of commercials of absent-mindedness to promote Cadbury Milk &More bars. The first spot centres around Josh, a gamer too distracted by creamy almond and hazelnut praline and a layer of crispy wafer to notice his character get thumped by an ogre. His friends must wish they sided with the forces of evil.

The second spot hinges on forgotten house keys (we've all been there, and the brand know it!) Soaked to the bone and unable to get in, a teenager girl looks through the window to see her mum entranced by chocolate and caramel nut crunch. They can laugh about it one day... if the girl ever dries out, that is.

Product Category: Chocolate

Territory: UK


agency
VCCP
ECD: Chris Birch / Jonny Parker
CD: Laura Muse
Snr Creative: Haley Koehn / Louise Organ
Producer: David Vass
production
SMUGGLER
Director: Tom Speers
Producer: Claire Jones
EP: Lucy Kelly
DOP: Nick Morris (Vision)
Prod Design: Lucie Red (Wizzo & Co)
1st AD: James Sharpe
Wardrobe: Michelle May
editing
The Assembly Rooms
Editor: Eve Ashwell
vfx
Black Kite Studios
VFX Lead: Mark Stannard
color
Black Kite Studios
Colourist: Thomas Mangham
sound
750MPH
Sound: Sam Ashwell / Lucas Trigg
Casting: Ali Fearnley