CommercialsPop PromosShort Films    UKInternational
Bumble
'Incognito Mode'
25 April 2024 30s
Hide in plain sight.
by Andrew MacGregor

Elaine Stritch (Colleen Donaghy in '30 Rock') provides the soundtrack to this covert Bumble spot. Stritch belts out 'Are You Havin' Any Fun?' as a woman enters Incognito Mode—a perk that lets her browse profiles on the down-low and only only appear for those she swiped right on. So what would this look like in real-life then?

In the hands of Argentine director Dana Campanello, it looks like a spy film that snuck into a romantic comedy. The protagonist hides behind a desk plant, cuts eyes holes out of a newspaper, and steps out with sunglasses and a headscarf like Audrey Hepburn in 'Breakfast at Tiffany's'.

When she lifts her glasses, a potential match realises he could well be in. Canny lighting shows how Incognito Mode illuminates the right people... but only for Premium members.

Product Category: App Based Services

Territory: UK



editing
Marshall Street Editors
Editor: Tim Thornton-Allan / Hannah Yerbury

  Bumble - 'Incognito Mode'


Bumble
'Incognito Mode'
25 April 2024 30s

Hide in plain sight.

Elaine Stritch (Colleen Donaghy in '30 Rock') provides the soundtrack to this covert Bumble spot. Stritch belts out 'Are You Havin' Any Fun?' as a woman enters Incognito Mode—a perk that lets her browse profiles on the down-low and only only appear for those she swiped right on. So what would this look like in real-life then?

In the hands of Argentine director Dana Campanello, it looks like a spy film that snuck into a romantic comedy. The protagonist hides behind a desk plant, cuts eyes holes out of a newspaper, and steps out with sunglasses and a headscarf like Audrey Hepburn in 'Breakfast at Tiffany's'.

When she lifts her glasses, a potential match realises he could well be in. Canny lighting shows how Incognito Mode illuminates the right people... but only for Premium members.

Product Category: App Based Services

Territory: UK



editing
Marshall Street Editors
Editor: Tim Thornton-Allan / Hannah Yerbury

Bumble 25 April 2024
'Incognito Mode' 30s

Hide in plain sight.

by Andrew MacGregor

Elaine Stritch (Colleen Donaghy in '30 Rock') provides the soundtrack to this covert Bumble spot. Stritch belts out 'Are You Havin' Any Fun?' as a woman enters Incognito Mode—a perk that lets her browse profiles on the down-low and only only appear for those she swiped right on. So what would this look like in real-life then?

In the hands of Argentine director Dana Campanello, it looks like a spy film that snuck into a romantic comedy. The protagonist hides behind a desk plant, cuts eyes holes out of a newspaper, and steps out with sunglasses and a headscarf like Audrey Hepburn in 'Breakfast at Tiffany's'.

When she lifts her glasses, a potential match realises he could well be in. Canny lighting shows how Incognito Mode illuminates the right people... but only for Premium members.

Product Category: App Based Services

Territory: UK



editing
Marshall Street Editors
Editor: Tim Thornton-Allan / Hannah Yerbury