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| Jonesing to save lives. | |
| by Andrew MacGregor | |
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Not many people ask Vinnie Jones to get a move on and live to tell the tale. Service is slow at the merchandise stand before kick-off, and the two fans behind Jones are antsy. Rather than bash heads with car doors like the olden days, Jones turns fury into a force for good. The last time he appeared in a British Heart Foundation spot (this one's in tandem with Sky Bet), Jones used the Bee Gees to promote cardiopulmonary resuscitation. Here, the footballer-turned-actor uses statistics like fists: "You know what really winds me up, lads? 45% of football fans say they wouldn't be confident to perform CPR!" When the numbers game is over, he encourages both fans to download the RevivR app and learn how to "step up" in an emergency. If they don't, Jones will hunt them down and stick his foam finger where the sun don't shine. So long as people need to be taught, we expect more hard-felt performances like this from the man.
Product Category: Charities
Territory: UK
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