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Birds Eye
'Steamfresh'
24 June 2024 20s
Hot or not?
by Andrew MacGregor

The humble sandwich has never been the sexy option (see this classic Pot Noodle commercial where a man seeks a filthy snack). The trend continues in this 20" Birds Eye spot, as a woman waits for a SteamFresh meal for one to cook in the microwave.

Molly and her partner Sam are joined by a narrator who adds a dash of mild erotica to lunchtime. "Molly's heart raced— the anticipation of something new, something hot," she purrs, but why does she need this frisson of excitement so bad? The answer is sat a metre or so away.

"Sam's limp sandwiches no longer held any appeal" is a good line, but the prop sarnie riddled by performance anxiety is even better. Some items on the menu just can't stand the heat.

Product Category: Frozen Food

Territory: UK



production
Merman
Director: Juliet May
Producer: Sam Linzell
EP: Siobhan Murphy
DOP: Dan Holland (WPA)
Prod Design: Damien Creagh (Wizzo & Co)
1st AD: Isusko Garcia
Costume: Lydia Kovacs
editing
Marshall Street Editors
Editor: John Mayes

  Birds Eye - 'Steamfresh'


Birds Eye
'Steamfresh'
24 June 2024 20s

Hot or not?

The humble sandwich has never been the sexy option (see this classic Pot Noodle commercial where a man seeks a filthy snack). The trend continues in this 20" Birds Eye spot, as a woman waits for a SteamFresh meal for one to cook in the microwave.

Molly and her partner Sam are joined by a narrator who adds a dash of mild erotica to lunchtime. "Molly's heart raced— the anticipation of something new, something hot," she purrs, but why does she need this frisson of excitement so bad? The answer is sat a metre or so away.

"Sam's limp sandwiches no longer held any appeal" is a good line, but the prop sarnie riddled by performance anxiety is even better. Some items on the menu just can't stand the heat.

Product Category: Frozen Food

Territory: UK



production
Merman
Director: Juliet May
Producer: Sam Linzell
EP: Siobhan Murphy
DOP: Dan Holland (WPA)
Prod Design: Damien Creagh (Wizzo & Co)
1st AD: Isusko Garcia
Costume: Lydia Kovacs
editing
Marshall Street Editors
Editor: John Mayes

Birds Eye 24 June 2024
'Steamfresh' 20s

Hot or not?

by Andrew MacGregor

The humble sandwich has never been the sexy option (see this classic Pot Noodle commercial where a man seeks a filthy snack). The trend continues in this 20" Birds Eye spot, as a woman waits for a SteamFresh meal for one to cook in the microwave.

Molly and her partner Sam are joined by a narrator who adds a dash of mild erotica to lunchtime. "Molly's heart raced— the anticipation of something new, something hot," she purrs, but why does she need this frisson of excitement so bad? The answer is sat a metre or so away.

"Sam's limp sandwiches no longer held any appeal" is a good line, but the prop sarnie riddled by performance anxiety is even better. Some items on the menu just can't stand the heat.

Product Category: Frozen Food

Territory: UK



production
Merman
Director: Juliet May
Producer: Sam Linzell
EP: Siobhan Murphy
DOP: Dan Holland (WPA)
Prod Design: Damien Creagh (Wizzo & Co)
1st AD: Isusko Garcia
Costume: Lydia Kovacs
editing
Marshall Street Editors
Editor: John Mayes